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AIBU?

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No, Dubai.. we’re not jealous. We’re just exhausted by the algorithm shoving endless, braggy content down our feeds during what might be the start of a world war, one that already involves British people on the ground.

549 replies

surelycantjustbeme · 06/03/2026 06:51

I’m venting here, as a former expat sick of being pushed content from influencers who know nothing about the realities of living there under terms that don’t involve government cash to push a blindfolded, tone deaf narrative.

Dubai is the ultimate symbol of moral compromise, a glossy façade masking hypocrisy. Nowhere else do you see people who once mocked or feared Muslims flocking to Muslim lands to live comfortably off their wealth.

Certain professions thrive in their own sheltered bubbles, teachers, for example, rarely look beyond their privileged expat circles.

Parents who gush about loving their children casually employ underpaid nannies, often Filipina women who’ve left their own children behind. The usual defence? “She earns more here than back home.” Conveniently ignoring the exploitative system that brought her there. Hypocrisy in full view.

In a supposedly Muslim state, the same rules of faith vanish when profit or expat comfort is at stake. Alcohol flows freely, prostitution thrives, gambling exists, pork is sold, and dogs fill parks, all justified under the umbrella of “keeping expats happy.”

Many defend the government’s heavy control as if to prove their choice to stay is right. They need that illusion. Meanwhile, the state ensures expats feel “safe” because their satisfaction is profitable.

What influencers call “hate” toward Dubai isn’t jealousy. It’s frustration, frustration at how proudly expats flaunt a lifestyle while belittling their home countries, still benefiting from UK systems without paying a penny of tax. It’s tone-deafness wrapped in sunshine and skyline filters.

I know because I lived there. I arrived with good intentions to work hard, save, go home. But within a few years, I was buried in credit card debt, battling an eating disorder, and clinging to delusions just to survive mentally.

It’s easy to adopt the spin/ the narrative of safety, success, and superiority, because the system is designed to make you believe it.

People are tired of the influencer nonsense: clickbait, fake engagement, pretentious “Dubai life” hype. Every smug clip of a sunset or a skyline feels like rubbing salt in collective anxiety, especially while the UK faces uncertainty, fear, and political messes. The contrast feels cruel.

Dubai isn’t a real place, it’s a business model. A well-oiled corporation with immaculate branding and impeccable control over perception. It’s proof that humans will do almost anything for money.

They’ll mute moral conflict, ignore exploitation, and call it “success.”

Expats boast about how “safe” Dubai is compared to the UK, but that’s a narrow kind of safety, street-level safety, not emotional, financial, or existential safety. Is your job secure? Is your mental health stable? Are your rights protected? Safety for whom, the western professionals or the migrant workers living without basic freedoms?

In my view most expats won’t return home. Some can’t afford to. Debt, or the fear of losing status keep them trapped. Others left with problems they can’t face back in the UK. Many still defend Dubai fervently because admitting the truth would unravel years of self-justification.

It’s not far from a cult, everyone repeating the same comforting lines while ignoring what’s right in front of them.

I spent just over three years there. My profession wasn’t part of a protected bubble, so I met people from all walks of life. That distance gave me perspective. I changed, and yes, I too once repeated the same scripted defence to friends back home. It was easier to mask my unhappiness than face it.

Rant over.

OP posts:
Thread gallery
5
whatcanthematterbe81 · 06/03/2026 06:55

I’m a bit jealous 😂

Notmyreality · 06/03/2026 06:57

Mostly we’re all just sick to death of endless posts on MN about Dubai.

BeardofHagrid · 06/03/2026 07:07

They are irritating. Some man was on the news the other night saying that many of them were jet-skiing as the drones were flying 🙄 Ah yeah, Blitz Spirit.

bittertwisted · 06/03/2026 07:07

Notmyreality · 06/03/2026 06:57

Mostly we’re all just sick to death of endless posts on MN about Dubai.

Agreed
the expat residence of Dubai had not even fleetingly entered my thoughts until last week, who knew there was so much repressed not jealous or borderline unhinged emotions simmering.

surelycantjustbeme · 06/03/2026 07:12

Notmyreality · 06/03/2026 06:57

Mostly we’re all just sick to death of endless posts on MN about Dubai.

And we’re sick of the constant, ‘Haha, look at us, we don’t have to live in the UK anymore! Check out my view. Look how amazing our government is at intercepting bombs unlike the useless and unsafe UK. We know our government is terrible, which only adds to our anxiety.

If you’re an expat out there, caught in the middle of all this tension, I’m surprised you’re not tired of those influencers too. Some people are showing genuine concern about a global crisis, while they’re still busy flexing for clicks.

OP posts:
SecretSwirrel · 06/03/2026 07:15

Eye opening post. I've never reslly understood why anyone would want to go there, let alone live there.

It all seems like shallow, fancy-pants, new money.

NerrSnerr · 06/03/2026 07:15

You need to stop looking at the content and change your algorithm as I get none of this. All I have seen are the sneery ‘sorry for anyone in a conflict but limited sympathy for those in Dubai’ posts,

The ‘look at my view’ posts are what earns them money and fair play if they’re good enough at social media to make a living out of it, wish I could do it as it would be easier than my job! Nothing is making you watch or engage though.

Strawberryfruitstarburst · 06/03/2026 07:17

You need to get off social media or delete your cookies and refresh your algorithm.

”We” are not all being bombarded with this rhetoric.

HopSpringsEternal · 06/03/2026 07:17

bittertwisted · 06/03/2026 07:07

Agreed
the expat residence of Dubai had not even fleetingly entered my thoughts until last week, who knew there was so much repressed not jealous or borderline unhinged emotions simmering.

Its really not jealousy. DH was offered a ridiculously well paid job in Dubai about 10 years ago. It would have quadrupled our income. But there is no way I would want to live there for many of the reasons explained by the OP. The fact the government actually pays for influences to come and gives them rules to follow is enough reason to say no (and our offer was pre that!)

Thesnailonthewhale · 06/03/2026 07:19

Just delete your accounts and the apps.... Problem solved.

Fairyliz · 06/03/2026 07:19

Blimey op step away from the internet and go for a nice walk and get a bit of fresh air, it’s stopped raining in the Uk which is more important to most of us living here. Generally most of us don’t give a passing thought to Dubai which might be unreasonable but we are not so overwrought as you appear to be.

MmeWorthington · 06/03/2026 07:19

I have never had any desire to holiday in Dubai, let alone live there.
And have never looked at or been exposed to any influencers so am neither sick of them or jealous.
Loads of threads on MN about ‘DH (always - never ‘I’ - has an opportunity to work in the UAE, shall we go / where shall we live etc’. Are we supposed to be bored of those threads too?

What I have seen this week is moaning from long term Non Dom expats about the failure of the UK government to help them / charter numerous evacuation flights to get them etc.

The Expats who have moved for high pay and low taxes and have made sure they pay no tax to the Gvt they now expect help from.

Sick of that!

StormySpanielz · 06/03/2026 07:20

Whilst I can’t disagree with your views about Dubai, as per PPs you need to come off or engage differently with SM. You seem a bit traumatised by your experiences

AreYouBrandNew · 06/03/2026 07:20

Thesnailonthewhale · 06/03/2026 07:19

Just delete your accounts and the apps.... Problem solved.

Agreed. At minimum take them off your phone and go old school on a laptop occasionally.

mrbluebirdonmyshoulder · 06/03/2026 07:20

bittertwisted · 06/03/2026 07:07

Agreed
the expat residence of Dubai had not even fleetingly entered my thoughts until last week, who knew there was so much repressed not jealous or borderline unhinged emotions simmering.

I'm also stunned at the amount of repressed hatred there is towards Dubai influlencers.

OP - I have to ask - did you compose that original post yourself?

Thepeopleversuswork · 06/03/2026 07:22

I have no desire to live in Dubai and agree that its tacky and morally compromised but I think the amount of spleen it has generated on here is quite disproportionate.

Its a place where people live and work and those people are currently dealing with a crisis situation not of their making and I think we need to back off and help them get through it rather than ranting incessantly about their moral turpitude.

PeonyPatch · 06/03/2026 07:23

surelycantjustbeme · 06/03/2026 06:51

I’m venting here, as a former expat sick of being pushed content from influencers who know nothing about the realities of living there under terms that don’t involve government cash to push a blindfolded, tone deaf narrative.

Dubai is the ultimate symbol of moral compromise, a glossy façade masking hypocrisy. Nowhere else do you see people who once mocked or feared Muslims flocking to Muslim lands to live comfortably off their wealth.

Certain professions thrive in their own sheltered bubbles, teachers, for example, rarely look beyond their privileged expat circles.

Parents who gush about loving their children casually employ underpaid nannies, often Filipina women who’ve left their own children behind. The usual defence? “She earns more here than back home.” Conveniently ignoring the exploitative system that brought her there. Hypocrisy in full view.

In a supposedly Muslim state, the same rules of faith vanish when profit or expat comfort is at stake. Alcohol flows freely, prostitution thrives, gambling exists, pork is sold, and dogs fill parks, all justified under the umbrella of “keeping expats happy.”

Many defend the government’s heavy control as if to prove their choice to stay is right. They need that illusion. Meanwhile, the state ensures expats feel “safe” because their satisfaction is profitable.

What influencers call “hate” toward Dubai isn’t jealousy. It’s frustration, frustration at how proudly expats flaunt a lifestyle while belittling their home countries, still benefiting from UK systems without paying a penny of tax. It’s tone-deafness wrapped in sunshine and skyline filters.

I know because I lived there. I arrived with good intentions to work hard, save, go home. But within a few years, I was buried in credit card debt, battling an eating disorder, and clinging to delusions just to survive mentally.

It’s easy to adopt the spin/ the narrative of safety, success, and superiority, because the system is designed to make you believe it.

People are tired of the influencer nonsense: clickbait, fake engagement, pretentious “Dubai life” hype. Every smug clip of a sunset or a skyline feels like rubbing salt in collective anxiety, especially while the UK faces uncertainty, fear, and political messes. The contrast feels cruel.

Dubai isn’t a real place, it’s a business model. A well-oiled corporation with immaculate branding and impeccable control over perception. It’s proof that humans will do almost anything for money.

They’ll mute moral conflict, ignore exploitation, and call it “success.”

Expats boast about how “safe” Dubai is compared to the UK, but that’s a narrow kind of safety, street-level safety, not emotional, financial, or existential safety. Is your job secure? Is your mental health stable? Are your rights protected? Safety for whom, the western professionals or the migrant workers living without basic freedoms?

In my view most expats won’t return home. Some can’t afford to. Debt, or the fear of losing status keep them trapped. Others left with problems they can’t face back in the UK. Many still defend Dubai fervently because admitting the truth would unravel years of self-justification.

It’s not far from a cult, everyone repeating the same comforting lines while ignoring what’s right in front of them.

I spent just over three years there. My profession wasn’t part of a protected bubble, so I met people from all walks of life. That distance gave me perspective. I changed, and yes, I too once repeated the same scripted defence to friends back home. It was easier to mask my unhappiness than face it.

Rant over.

Dubai isn’t a real place, it’s a business model. A well-oiled corporation with immaculate branding and impeccable control over perception. It’s proof that humans will do almost anything for money.

bang on… also, you write so well!!

Ferdyandthegingerone · 06/03/2026 07:23

I have zero desire to go there, but no issue with people that do and my algorithm doesn’t show me any “influencer” content, I’ve just no interest in it. If you find it “exhausting” I suggest you change your settings. To be honest op, you do sound jealous. You went and it didn’t work for you.

crossedlines · 06/03/2026 07:23

@surelycantjustbemeyou do realise many of us know this and would never in a million years dream of going to Dubai, either for work as you did or for a holiday?

BollyMolly · 06/03/2026 07:24

I know quite a few people who worked out there for a few years then came back to the UK to buy a house with the savings they’d never have been able to accrue if they’d stayed in the UK. All teachers and people in construction.

You might have needed up in debt and with poor mental health, but many people had positive opportunities thanks to Dubai that weren’t available to them here. I realise there is an underworld of exploitation, but that exists in most countries to some extent. Dubai just gets criticised more because it’s a Muslim state.

FishersGate · 06/03/2026 07:25

HopSpringsEternal · 06/03/2026 07:17

Its really not jealousy. DH was offered a ridiculously well paid job in Dubai about 10 years ago. It would have quadrupled our income. But there is no way I would want to live there for many of the reasons explained by the OP. The fact the government actually pays for influences to come and gives them rules to follow is enough reason to say no (and our offer was pre that!)

Spot on. Same here.

bittertwisted · 06/03/2026 07:27

My ex husband worked there for a few years. Due to being an alcoholic in denial he managed to get sacked from a string of very highly paid jobs

the only place he could get a job was Dubai. I would rather that than him claiming UC and providing my boys with fuck all in this country

in my experience this is a common reason for going to work in Dubai, last chance saloon

Heronwatcher · 06/03/2026 07:28

I have literally never seen this on any of the sites I visit. You need to get off your phone and go for a walk/ see some nature if it’s winding you up.

But people using social media are likely to show the best parts of their life wherever they are- over the next few months no doubt you’ll see plenty of posts idealising spring/ summer in the UK. That’s just… social media. Surely everyone knows it’s not real?

I don’t begrudge someone making a life for themselves anywhere TBH, and I feel very sorry for the people stuck in Dubai in any circumstances. After all whatever you think of the societal structure there it was a safe place to work/ live until Donald Trump decided to attack Iran for no good reason/ outside of international law and without warning anyone. People in Dubai weren’t to know.

Womaninhouse17 · 06/03/2026 07:29

I only occasionally see social media posts from Dubai and that's because an ex teaching colleague moved over there to work. I can understand why she likes it but the lifestyle looks horrendous to me and this post confirms what I thought of the place.

exdxb · 06/03/2026 07:30

clicked expecting another Dubai bashing thread - ended up agreeing with you entirely. Also lived there a few years. Also hated it. Still have friends there. The reality is scary. There are loads of normal non-influencers, non-super wealthy Brits there just doing their best for their families but they are falling into 2 categories. The ones that share the “our rulers are so wonderful I feel so safe and protected with my family as the missiles fly over head” and those who are quietly making plans to leave.

Day to day life can be really safe, non-flashy and normal there. You can leave your doors unlocked, your handbag on the table when you go to the loo in a bar and walk the streets at 3am alone.

But in the rare event that the shit hits the fan you may well be completely on your own. Car accident with or cause offense to an Emirati… punishment could be wildly disproportionate. Break a rule you didn’t realise existed. Victim of a crime or accident. Develop a serious medical condition that costs more than your insurance plan limits you are on your own. Your employer visa holder owns you - they can change the goalposts at any time. The government will just change holiday days at no notice. If you get into any form of debt you can be stuck in the country.

but so many of the population - the vast majority are extremely hard working foreigners - mostly from the Indian subcontinent - just trying to make a better life in person or by sending cash back for their families. The influencers are just unknowing puppets of the corrupt rulers who have until now very successfully promoted the very successful smoke and mirrors that it’s a safe place to be. Now that’s all beginning to fall apart and I am immensely grateful my family are no longer there as well as terrified for my lovely friends who still are and trying to be supportive, reassuring and can’t say any of the above as they are scared enough and buying into the ‘keep calm and carry on the uae rulers have us protected’ narrative is the only path right now for most to get through this for their families.