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AIBU?

Share your dilemmas and get honest opinions from other Mumsnetters.

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No, Dubai.. we’re not jealous. We’re just exhausted by the algorithm shoving endless, braggy content down our feeds during what might be the start of a world war, one that already involves British people on the ground.

549 replies

surelycantjustbeme · 06/03/2026 06:51

I’m venting here, as a former expat sick of being pushed content from influencers who know nothing about the realities of living there under terms that don’t involve government cash to push a blindfolded, tone deaf narrative.

Dubai is the ultimate symbol of moral compromise, a glossy façade masking hypocrisy. Nowhere else do you see people who once mocked or feared Muslims flocking to Muslim lands to live comfortably off their wealth.

Certain professions thrive in their own sheltered bubbles, teachers, for example, rarely look beyond their privileged expat circles.

Parents who gush about loving their children casually employ underpaid nannies, often Filipina women who’ve left their own children behind. The usual defence? “She earns more here than back home.” Conveniently ignoring the exploitative system that brought her there. Hypocrisy in full view.

In a supposedly Muslim state, the same rules of faith vanish when profit or expat comfort is at stake. Alcohol flows freely, prostitution thrives, gambling exists, pork is sold, and dogs fill parks, all justified under the umbrella of “keeping expats happy.”

Many defend the government’s heavy control as if to prove their choice to stay is right. They need that illusion. Meanwhile, the state ensures expats feel “safe” because their satisfaction is profitable.

What influencers call “hate” toward Dubai isn’t jealousy. It’s frustration, frustration at how proudly expats flaunt a lifestyle while belittling their home countries, still benefiting from UK systems without paying a penny of tax. It’s tone-deafness wrapped in sunshine and skyline filters.

I know because I lived there. I arrived with good intentions to work hard, save, go home. But within a few years, I was buried in credit card debt, battling an eating disorder, and clinging to delusions just to survive mentally.

It’s easy to adopt the spin/ the narrative of safety, success, and superiority, because the system is designed to make you believe it.

People are tired of the influencer nonsense: clickbait, fake engagement, pretentious “Dubai life” hype. Every smug clip of a sunset or a skyline feels like rubbing salt in collective anxiety, especially while the UK faces uncertainty, fear, and political messes. The contrast feels cruel.

Dubai isn’t a real place, it’s a business model. A well-oiled corporation with immaculate branding and impeccable control over perception. It’s proof that humans will do almost anything for money.

They’ll mute moral conflict, ignore exploitation, and call it “success.”

Expats boast about how “safe” Dubai is compared to the UK, but that’s a narrow kind of safety, street-level safety, not emotional, financial, or existential safety. Is your job secure? Is your mental health stable? Are your rights protected? Safety for whom, the western professionals or the migrant workers living without basic freedoms?

In my view most expats won’t return home. Some can’t afford to. Debt, or the fear of losing status keep them trapped. Others left with problems they can’t face back in the UK. Many still defend Dubai fervently because admitting the truth would unravel years of self-justification.

It’s not far from a cult, everyone repeating the same comforting lines while ignoring what’s right in front of them.

I spent just over three years there. My profession wasn’t part of a protected bubble, so I met people from all walks of life. That distance gave me perspective. I changed, and yes, I too once repeated the same scripted defence to friends back home. It was easier to mask my unhappiness than face it.

Rant over.

OP posts:
Thread gallery
5
nomas · 06/03/2026 08:45

NOTANUM · 06/03/2026 08:14

If you’re in the armed forces, you can’t pick and choose where you go. You swear allegiance and that’s that.

Why do you assume he was in the army?

Could have been an oil worker.

GrinchPink · 06/03/2026 08:45

Naunet · 06/03/2026 08:31

I'm sure most of us would agree. Luckily, they aren't the only 2 options.

It's interesting how personally some people take criticism of Dubai though, you're right op, it does come across as cult like.

A lot of the people stuck there weren’t even travelling to Dubai as their destination, they were in transit. Dubai and Doha are two of the biggest aviation hubs in the world, and flights to Asia, Australia, the Maldives, Sri Lanka just to name a few routinely connect through them.

The knee-jerk reactions just show how narrow-minded people can be and how little travelled they are. The moment they hear “Dubai,” they get immediately triggered without understanding the basic understanding of how global travel works.🙄🙄

FlapperFlamingo · 06/03/2026 08:45

Your content is curated by an algorithm that learns based on what you watch and react to. I never have Dubai influencer style content because I don’t watch those sort of posts that would tell the algorithm I like it. My feed is full of F1, fiancé bro and tech stuff and Japanese tourist stuff. If you change what you interact with then you won’t get it - the answer is literally in your hands.

damelza · 06/03/2026 08:46

To me, "influencers" are just human billboards for the easily brainwashed wannabes out there.

Anyone who can't see through the vacuous bullshit they peddle is soft of brain and discernment.

nomas · 06/03/2026 08:48

surelycantjustbeme · 06/03/2026 08:34

Okay, let me explain why I think you sound ignorant. You’re saying there isn’t a world war unfolding before our eyes, but to me, that shows a real lack of awareness about how serious things have become globally.

I don’t want to rely solely on mainstream media because I don’t trust it, I was hoping to find more truthful perspectives from alternative sources. I don’t follow influencers, but social media algorithms push that kind of content onto my feed regardless.

In fact, if I were to blindly believe everything the BBC reports, I’d probably be even angrier, because much of it seems exaggerated or distorted from what I’ve gathered.

So really, do I need to “get a grip,” or do you need to open your eyes?

As for why I keep bringing up Dubai, it’s because I’ve actually lived there and have firsthand experience. The UAE has been a focal point recently, and with so many Brits living there, I’m genuinely concerned about where things are heading.

And finally, you accuse me of thinking I’m some “superior being” just because I have an informed opinion. Maybe instead, you should take a closer look at your own biases.

And finally, you accuse me of thinking I’m some “superior being” just because I have an informed opinion

I wouldn’t call watching social media posts by influencers ‘an informed opinion’. They’re paid to sell a story.

surelycantjustbeme · 06/03/2026 08:49

Damdamdamdaaaam · 06/03/2026 08:38

What a ridiculous whinge.
""it's pushed on my feed" - "actually I search for it"
Look, didn't work for you, worked for others.

I am forever fascinated by the amount of hate Dubai (I assume other emirates are fine😂) gets on here.
"but the rights" yeah, like no other popular destination has same issues.....

…the focus of this post is about the influencers. Which is backed up by my frustrations based on my own lived experience there. I do not follow influencers. I am not actively searching influencers, yet they are pushed to my feed. Are you one of the “influencers”? Is that why you’re so hurt by the views expressed in this thread?

OP posts:
EasternStandard · 06/03/2026 08:52

surelycantjustbeme · 06/03/2026 08:49

…the focus of this post is about the influencers. Which is backed up by my frustrations based on my own lived experience there. I do not follow influencers. I am not actively searching influencers, yet they are pushed to my feed. Are you one of the “influencers”? Is that why you’re so hurt by the views expressed in this thread?

As pp said you are engaging enough to get the content. Other people won’t see it as they don’t.

Wiresring · 06/03/2026 08:52

What's really interesting about this thread is the way people are so offended. We know influencers are used very heavily by the state to promote Dubai and that there are high penalties for anyone publishing anything critical. If it's such a dream, why would that be necessary?

Naunet · 06/03/2026 08:55

GrinchPink · 06/03/2026 08:45

A lot of the people stuck there weren’t even travelling to Dubai as their destination, they were in transit. Dubai and Doha are two of the biggest aviation hubs in the world, and flights to Asia, Australia, the Maldives, Sri Lanka just to name a few routinely connect through them.

The knee-jerk reactions just show how narrow-minded people can be and how little travelled they are. The moment they hear “Dubai,” they get immediately triggered without understanding the basic understanding of how global travel works.🙄🙄

Did you mean to post that in response to me? I don't see where i said anything about people unwittingly trapped there? It doesn't have any relevance my comment.

EasternStandard · 06/03/2026 08:55

Jlom · 06/03/2026 08:43

You sound really judgemental. I know quite a few people who work/ have worked there. They are there for work and have mixed feelings. It has got a reputation for being a bit boring and very indoorsy due to the heat.

Influencers are just marketing people by another name. They are the modern equivalent of a holiday brochure.

Yep they are, you could order a holiday brochure and then get annoyed it only shows the glossy parts, of course it will.

Rattletattles · 06/03/2026 08:56

I lived in Dubai for a few years, I didn’t love it, I didn’t hate it, maybe because I knew it was a 4 year stint. However we did enjoy our time there, and I can see why people do love it and either want to move there or never want to set foot there again.

I do agree with you on the influencer thing, but its not just Dubai, its gotten out of hand everywhere, I tune out now to brands using influencers and nepo babies, and to be honest the Dubai Brit influencers getting thei moment in the Daily Mail, are very much the low hanging fruit when it comes to influencers.

As for migrant workers, it’s always used as a moral stick to criticise the UAE. I currently live in a very rich country which is full of undocumented Filippino nationals, who came here voluntarily on ‘holiday visas’, with the plan to stay so they can support their familes back in the Philippines, they cannot travel home, ever, until the day they decide to go home for good and get themselves deported. I spoke to one lady who was here 23 years and had never been home to see her kids, she was trying to organise the same for her university educated daughter to allow her support her own children in Philippines. So the criticism of the legal employment of migrant workers in Dubai is unjust, it should be a criticism of a country that encourages overseas workers as the only way to survive.

surelycantjustbeme · 06/03/2026 08:57

Wiresring · 06/03/2026 08:52

What's really interesting about this thread is the way people are so offended. We know influencers are used very heavily by the state to promote Dubai and that there are high penalties for anyone publishing anything critical. If it's such a dream, why would that be necessary?

Exactly. And if those acting offended here really have firsthand experience of living there, I can’t help but question why they’re not just as annoyed by the influencers.

OP posts:
EasternStandard · 06/03/2026 08:59

surelycantjustbeme · 06/03/2026 08:57

Exactly. And if those acting offended here really have firsthand experience of living there, I can’t help but question why they’re not just as annoyed by the influencers.

Why did you go op and how much did influencer content work to get you there?

What did you base your initial decision on

ahemrepeat · 06/03/2026 09:02

I'm in Dubai. Call me all the names you want - I don't really care.

The government is doing a good job of keeping people safe. Part of that is keeping people calm. There are around 10m residents in the UAE. People are far more at risk from mass panic than the air attacks at the moment.

I think they're pushing it a bit into the unbelievable but it's been working so far with the majority of people. If that means people get annoyed at clueless influencers - fine by me.

NancyCarey · 06/03/2026 09:03

This post is spot on and brilliantly written. As a bystander here just reading the comments, I’m also really surprised at the level of ignorance in some of the responses and real lack of critical thinking.

well done OP; great points, well made.

ahemrepeat · 06/03/2026 09:05

And if the world wants to believe it's all because they're looking to preserve tourism and this is 'Habibi come to Dubai mafi bombs mafi problem' then sure - having people to rail against is all a distraction.

Coffeeishot · 06/03/2026 09:05

NancyCarey · 06/03/2026 09:03

This post is spot on and brilliantly written. As a bystander here just reading the comments, I’m also really surprised at the level of ignorance in some of the responses and real lack of critical thinking.

well done OP; great points, well made.

What were the well made points?

sesquipedalian · 06/03/2026 09:07

OP, people are not irritated by influencers if they never see them!! I have never seen a single influencer for anything, because if something comes up I just don’t watch it - it is possible. Just because you, in Dubai, ran up credit card debt and ended up with an eating disorder and mental health problems doesn’t mean that’s what happens to most ex-pats, and I fear your experience has very much coloured your outlook. Yes, there are abuses in such countries, but there are also opportunities. And I agree with a PP that it is very rude to accuse people of being “ignorant” simply because you don’t agree with them.

JassyRadlett · 06/03/2026 09:08

JaneFondue · 06/03/2026 08:13

Yes I read the Guardian article. Fascinating, yes. Impossible to avoid, no.

Ah I didn't know there was a Guardian article, I'll have a look, thanks.

Fairlydust · 06/03/2026 09:10

I think Dubai waves a materialistic bribe of some kind for those that want it. Hence moving there and wanting Nannies, cleaners etc. Possibly an upper class life that wouldn’t be affordable for most in the uk. Influencers are paid to advertise what they promote is rarely real, it’s a snippet of their world. Those who choose to follow them make a choice, we don’t need to listen. Christmas was an example for me with one I did follow as a similar interest but I had to unfollow due to the multiple daily fake adverts of things she used, or not which is probably more likely. Some do promote a grass is greener lifestyle in Dubai etc personally I wouldn’t visit or choose to bring my children up in that way, definitely not jealous.

NancyCarey · 06/03/2026 09:12

Coffeeishot · 06/03/2026 09:05

What were the well made points?

You mean you want me to go through the post line by line and pull out all of the bits I agree with and tell you why I think that?

You want me to do your critical thinking for you?

Nah.

I rest my case.

surelycantjustbeme · 06/03/2026 09:13

EasternStandard · 06/03/2026 08:59

Why did you go op and how much did influencer content work to get you there?

What did you base your initial decision on

Hi @EasternStandard thanks for the question. Influencers weren’t really a thing when I went. I was drawn by the promise of a higher salary, as my sector in the UK offered limited opportunities for advancement. Looking back, I didn’t fully understand the real cost of living there, my decision was mostly based on Google searches.

Within a short time of arriving, I’d burned through my savings, out of necessity, not luxury. As soon as my visa was processed and my bank account opened, I was encouraged to take out a credit card, and that’s when the debt spiral began. I wasn’t spending recklessly; I just had no choice but to rely on it. Foolish, perhaps, but far from uncommon there, and that’s not just my opinion.

I was lucky (though bittersweet) to receive an inheritance around the time my visa expired after three years, which allowed me to clear my debt and leave. It’s a lonely, isolating place if you’re not part of a close-knit community. My frustration stems from those three difficult years and a genuine empathy for others who find themselves in the same situation. With influencers pushing something that’s just pure fantasy, being pedalled for engagement. The timing of their latest brag is simply vile.

OP posts:
EmeraldShamrock000 · 06/03/2026 09:16

You learned from experience. They will too, influencers will do and say anything for money.
Dubai is a shit hole built on slavery, corruption, terrorist funding loons. I would never choose to visit the place.

We should be supporting the Spanish economy this year, they’ve been over run by mass immigration, their squatting laws had immigrants taking over peoples properties and still they manage to keep a morale high in this madness.

Rhubarb24 · 06/03/2026 09:16

I don't really see much from influencers on my SM, but I've seen replies of "your (sic) just jealous", to comments on facebook posts about how they should pay to leave. I saw another story about that Lacey whatserface being exploited by her mum yesterday, and there were comments from the same type of people claiming that people are just jealous of her too. It's weird what some people assume we are jealous of.

Coffeeishot · 06/03/2026 09:17

NancyCarey · 06/03/2026 09:12

You mean you want me to go through the post line by line and pull out all of the bits I agree with and tell you why I think that?

You want me to do your critical thinking for you?

Nah.

I rest my case.

I mean you could have given me your thoughts and opinons not some virtual nodding and agreeing, but "nah" that is fine I see you have no thoughts.