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AIBU?

Share your dilemmas and get honest opinions from other Mumsnetters.

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No, Dubai.. we’re not jealous. We’re just exhausted by the algorithm shoving endless, braggy content down our feeds during what might be the start of a world war, one that already involves British people on the ground.

549 replies

surelycantjustbeme · 06/03/2026 06:51

I’m venting here, as a former expat sick of being pushed content from influencers who know nothing about the realities of living there under terms that don’t involve government cash to push a blindfolded, tone deaf narrative.

Dubai is the ultimate symbol of moral compromise, a glossy façade masking hypocrisy. Nowhere else do you see people who once mocked or feared Muslims flocking to Muslim lands to live comfortably off their wealth.

Certain professions thrive in their own sheltered bubbles, teachers, for example, rarely look beyond their privileged expat circles.

Parents who gush about loving their children casually employ underpaid nannies, often Filipina women who’ve left their own children behind. The usual defence? “She earns more here than back home.” Conveniently ignoring the exploitative system that brought her there. Hypocrisy in full view.

In a supposedly Muslim state, the same rules of faith vanish when profit or expat comfort is at stake. Alcohol flows freely, prostitution thrives, gambling exists, pork is sold, and dogs fill parks, all justified under the umbrella of “keeping expats happy.”

Many defend the government’s heavy control as if to prove their choice to stay is right. They need that illusion. Meanwhile, the state ensures expats feel “safe” because their satisfaction is profitable.

What influencers call “hate” toward Dubai isn’t jealousy. It’s frustration, frustration at how proudly expats flaunt a lifestyle while belittling their home countries, still benefiting from UK systems without paying a penny of tax. It’s tone-deafness wrapped in sunshine and skyline filters.

I know because I lived there. I arrived with good intentions to work hard, save, go home. But within a few years, I was buried in credit card debt, battling an eating disorder, and clinging to delusions just to survive mentally.

It’s easy to adopt the spin/ the narrative of safety, success, and superiority, because the system is designed to make you believe it.

People are tired of the influencer nonsense: clickbait, fake engagement, pretentious “Dubai life” hype. Every smug clip of a sunset or a skyline feels like rubbing salt in collective anxiety, especially while the UK faces uncertainty, fear, and political messes. The contrast feels cruel.

Dubai isn’t a real place, it’s a business model. A well-oiled corporation with immaculate branding and impeccable control over perception. It’s proof that humans will do almost anything for money.

They’ll mute moral conflict, ignore exploitation, and call it “success.”

Expats boast about how “safe” Dubai is compared to the UK, but that’s a narrow kind of safety, street-level safety, not emotional, financial, or existential safety. Is your job secure? Is your mental health stable? Are your rights protected? Safety for whom, the western professionals or the migrant workers living without basic freedoms?

In my view most expats won’t return home. Some can’t afford to. Debt, or the fear of losing status keep them trapped. Others left with problems they can’t face back in the UK. Many still defend Dubai fervently because admitting the truth would unravel years of self-justification.

It’s not far from a cult, everyone repeating the same comforting lines while ignoring what’s right in front of them.

I spent just over three years there. My profession wasn’t part of a protected bubble, so I met people from all walks of life. That distance gave me perspective. I changed, and yes, I too once repeated the same scripted defence to friends back home. It was easier to mask my unhappiness than face it.

Rant over.

OP posts:
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surelycantjustbeme · 06/03/2026 08:00

Heronwatcher · 06/03/2026 07:57

But your original post had nothing to do with the US action in Iran? It was all about how people in Dubai shouldn’t evoke sympathy/ schadenfreude.

I honestly think you need a bit of time offline- you seem very confused.

There are hundreds of thousands of British nationals living in Dubai, the UAE has been a main target so far. You can’t be that ignorant.

OP posts:
Screamingabdabz · 06/03/2026 08:04

This reply has been deleted

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Iran are targeting all US/western assets and military targets. The UAE is only one part of it. Why are you focussed on ‘influencers’ in Dubai? (Which most thinking people don’t give a flying shit about other than for chewing gum for the brain when they’re scrolling…)

Just play or read with your three kids instead of being on your phone. If it is Armageddon then I think that’s a better way to spend your time.

Jumpingthruhoops · 06/03/2026 08:06

NerrSnerr · 06/03/2026 07:15

You need to stop looking at the content and change your algorithm as I get none of this. All I have seen are the sneery ‘sorry for anyone in a conflict but limited sympathy for those in Dubai’ posts,

The ‘look at my view’ posts are what earns them money and fair play if they’re good enough at social media to make a living out of it, wish I could do it as it would be easier than my job! Nothing is making you watch or engage though.

This! The vitriol I've seen towards those who've dared to move somewhere else for a better life, who are now under actual missile attack, is downright disgusting.

surelycantjustbeme · 06/03/2026 08:06

Tauranga · 06/03/2026 07:59

You don't sound jealous, but you do sound bitter.

Eyes wide open, and in no way bitter. I have a wonderful life now. I have real insight from lived experience there.

OP posts:
Nosejobnelly · 06/03/2026 08:06

I wouldn’t go to Dubai. I have friends who go on holiday there. I can see the attraction in some ways - recently a friend told me of their break and it sounded very luxurious but then you have to look behind the facade. She said she got a bit of ‘hate’ when she told people, and she’s a pretty down to earth person so I was quite surprised she went.
I also know someone who lived there for a bit due to her husband’s work and she said similar things to you although idk re her mental health as she wouldn’t have divulged that.
I also know of a family who’ve just relocated there - your typical social climber type(!) - the kids were at school w mine but only FB friends now. Funnily enough she hadn’t posted about the lifestyle the past week or so …

nomas · 06/03/2026 08:07

This reply has been deleted

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There was nothing in your OP about Iran’s ‘barrages’ on Dubai.

You’ve switched lanes now people are telling you to put down the iPad, ignore the influencers and do something else!

Cooroo · 06/03/2026 08:07

Dubai rarely enters my consciousness but I found your post very interesting, thanks!

Zanatdy · 06/03/2026 08:08

I went to Dubai once, admittedly knew little about it but escorted my DC to see their dad who was working in Iraq at the time. I’d never set foot there again, and find it hard to believe others didn’t see what I did, more just ignorant to it.

nomas · 06/03/2026 08:08

surelycantjustbeme · 06/03/2026 08:00

There are hundreds of thousands of British nationals living in Dubai, the UAE has been a main target so far. You can’t be that ignorant.

Did you even read what she said?

I think Dubai influencer videos are your Kool-Aid. Time to put it down.

crossedlines · 06/03/2026 08:10

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What a ridiculous response. Most of us don’t wish or need to go to Dubai to keep ourselves informed about the reality. You chose to live their for 3 years - that’s on you, and your willingness to live their. Many of us wouldn’t dream of wanting to live in Dubai. And now you’re angrily pointing the finger and accusing people of being clueless, or burying our heads in the sand when we’re not the ones who participated in working/ living/ holidaying in the corrupt, morally bankrupt place. Oh the irony!

surelycantjustbeme · 06/03/2026 08:11

Jumpingthruhoops · 06/03/2026 08:06

This! The vitriol I've seen towards those who've dared to move somewhere else for a better life, who are now under actual missile attack, is downright disgusting.

The vitriol is aimed at influencers who have no idea what life there is really like.

Dismissing my negative experience is no different from silencing a Filipino nanny or an Indian worker for speaking about their own reality. Everyone’s perspective is shaped by their lived experience, and mine is just as valid as theirs. You need to educate yourself.

OP posts:
nomas · 06/03/2026 08:11

Zanatdy · 06/03/2026 08:08

I went to Dubai once, admittedly knew little about it but escorted my DC to see their dad who was working in Iraq at the time. I’d never set foot there again, and find it hard to believe others didn’t see what I did, more just ignorant to it.

UK involvement in Iraq is nothing to be proud of either.

JaneFondue · 06/03/2026 08:12

No influencers are pushing content at me.
Because I am not on Instagram.
Quite easy.

JassyRadlett · 06/03/2026 08:12

I'll admit I was fascinated to find out about the state-funded influencer economy in Dubai.

The influencer-washing of its image has become a core part of its growth strategy which is both massively interesting and also explains an awful lot about why we hear disproportionately about the Dubai lifestyle... but all in very similar ways.

And I'll agree it's equal parts amusing and annoying that so many are now excoriating the UK government for not rescuing them swiftly.

EasternStandard · 06/03/2026 08:13

JSMill · 06/03/2026 08:00

I don’t know what the MN obsession with Dubai is. I wouldn’t really want to live there but I know plenty of people who have made it their home and thrived. They live healthy, balanced lives and manage to respect the local culture and language.

Yep same.

Let people choose and if you’re (one is) getting loads of influencer content unfollow and change what you look at.

JaneFondue · 06/03/2026 08:13

JassyRadlett · 06/03/2026 08:12

I'll admit I was fascinated to find out about the state-funded influencer economy in Dubai.

The influencer-washing of its image has become a core part of its growth strategy which is both massively interesting and also explains an awful lot about why we hear disproportionately about the Dubai lifestyle... but all in very similar ways.

And I'll agree it's equal parts amusing and annoying that so many are now excoriating the UK government for not rescuing them swiftly.

Yes I read the Guardian article. Fascinating, yes. Impossible to avoid, no.

surelycantjustbeme · 06/03/2026 08:13

crossedlines · 06/03/2026 08:10

What a ridiculous response. Most of us don’t wish or need to go to Dubai to keep ourselves informed about the reality. You chose to live their for 3 years - that’s on you, and your willingness to live their. Many of us wouldn’t dream of wanting to live in Dubai. And now you’re angrily pointing the finger and accusing people of being clueless, or burying our heads in the sand when we’re not the ones who participated in working/ living/ holidaying in the corrupt, morally bankrupt place. Oh the irony!

I was enticed and recruited to work out there under the same pretences as many others. Which is why I am entitled to
comment and vent my frustrated perspective. For whatever reason, you’re choosing to ignore or deny the very real issues that exist.

OP posts:
NOTANUM · 06/03/2026 08:14

nomas · 06/03/2026 08:11

UK involvement in Iraq is nothing to be proud of either.

If you’re in the armed forces, you can’t pick and choose where you go. You swear allegiance and that’s that.

StillSpartacus · 06/03/2026 08:17

surelycantjustbeme · 06/03/2026 07:33

I can’t just switch my algorithm and PP’s are suggesting, when the whole reason I’m on there is to research Dubai and understand what’s happening, to see how things might escalate. It’s not just about social media; it’s mainstream media and other news sources too.

That ‘switch your algorithm and pretend it’s not there’ attitude is the same as turning a blind eye in real life. If you don’t see it, it’s as if it doesn’t exist.

Except that you can. You can choose to follow reputable news sources and not influencers.

surelycantjustbeme · 06/03/2026 08:18

StillSpartacus · 06/03/2026 08:17

Except that you can. You can choose to follow reputable news sources and not influencers.

I don’t follow influencers. I never have. The content is pushed to my feed.

OP posts:
SouthernNights59 · 06/03/2026 08:18

surelycantjustbeme · 06/03/2026 07:52

Morbidly fascinated? 😂 It’s a world war unfolding before my eyes, not exactly entertainment. I’ve got three children to think about, so of course I want to know where this is heading. You aren’t real.

There is not a world war unfolding in front of your eyes, and even if there was can't you read newspapers, watch the TV news, listen to the radio - you know, like people used to do, and many of us continue to do. You don't need to rely on social media and/or influencers at all.

You need to get a grip - and anyway, why are you banging on about Dubai, they didn't start this war you are so concerned about. Oh, and maybe stop calling posters ignorant - you aren't some superior being just because you think you are!

LindorDoubleChoc · 06/03/2026 08:18

This! The vitriol I've seen towards those who've dared to move somewhere else for a better life, who are now under actual missile attack, is downright disgusting.

It's not that simple is it though? OP has set out a well argued post about why Dubai really isn't a decent place to live (and she's barely touched on the modern slavery and the deaths of the workers who built it). It's not just vitriol towards expats - that's extremely reductive. She doubtless wouldn't have made this post at all if the internet weren't full of the mindless profession of influencing and the chumps who insist that anyone who despises/wouldn't-touch-with-a-bargepole/mildly dislikes Dubai is just "jealous". It's so pathetic and shows utter lack of critical thinking or, worse (in those who compromise their values who live there) the sticking of heads in the hot, hot sand attitude.

Fairyliz · 06/03/2026 08:18

Flamingojune · 06/03/2026 07:40

Patronising much. How about you stop tryng to shut down discussion. Im interested in what op has to say

Oh the irony, if that’s the case why not reply to her or put your own comment instead of trying to shut me down.
I’m giving a view I don’t believe most people in the Uk are that bothered about Dubai. If you think differently why not explain why.

surelycantjustbeme · 06/03/2026 08:19

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Zanatdy · 06/03/2026 08:19

nomas · 06/03/2026 08:11

UK involvement in Iraq is nothing to be proud of either.

His job was zero to do with that.

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