Mumsnet to be sold

[Mikehunt2018]

Or at least partially. There's no mention of it on Site Stuff but Sky reported it yesterday.

https://news.sky.com/story/mumsnet-founder-roberts-plots-delivery-of-new-owner-13501362

(oh and Mike isn't my name. It's a play on words)

Perhaps the new owners will pay for overnight mods.

😆 has that been taken away?

I agree. Very concerning for the Feminism and Gender Discussions board in particular.

Interesting.

According to accounts filed at Companies House for the year ended December 31, 2024, Mumsnet recorded turnover of £9.4m, a year-on-year rise of almost 20%.
Post-tax profit was up 14% to £2.65m, while users spent a total of 45.7 million hours on the site - a rise of 6.5%.
Among the new products it referred to was the launch of MumsGPT, an AI-driven consumer insights tool.
One source said the sale of a stake in the business was expected to provide capital to facilitate an international expansion strategy for Mumsnet.

So it's being flogged to private equity to sell products and data on women's political opinions, relationship issues, domestic violence, experiences of sexual assault, miscarriage, terminal illnesses, fertility and family planning and as a resource for AI.

Absolutely spiffing.

I agree with you. There are also lots of other parenting forums already that are US based (What to Expect for example) that are not really helpful to UK users because the advice differs so much.

I'm sorry. It wasn't big and it wasn't clever. 😩

This is only going to be bad I feel. Lots more pop up adverts to recoup their money I suspect.

And his brother Drew.

Stop showing off in front of your friends ;-)

Maybe it’ll be an improvement

Not sure I can stay silent on this for much longer.

I'll just say it: private equity investors ruin good businesses. Every.single.time.

I've been on 2 forums that were sold, both of them died a death within months and are now ghost towns. It's never the same once a forum is sold.

It will definitely drastically change MN. The new MN will be nothing like what we know. Its very sad. Justine could have put it to us and asked whether we would be willing to accept it being subscription-only access, im sure people would have coughed up.

Spill.

Whereas I like to use my full name at all times 🤪

So that really is your name then. Aren't you worried someone might recognise you 😂

Come on Sabrina, do tell!
Is that your real name?

You’ll have to listen to Radio 4 at 7pm to find out more.

My lips are sealed.

🤣

Check this out, its a forum purely used by AIs, where they have conversations together.
https://www.moltbook.com/
How much do you want to bet the buyer of MN will use it to create a hybrid forum where 50% of users are human and 50% are miner AIs

Yes, remember that one well, he was on our local news programme many years back.

Still laugh about "crispy cock" 🤣

If anyone does listen can they post it here please

Ugh - I don't this! MN has always been a safe place to be GC and I bet that will be the first thing to go. Nowhere else on the internet is as tolerant or allows open discussions and openly GC people to say what they think without censorship.