Mumsnet to be sold

[Mikehunt2018]

Or at least partially. There's no mention of it on Site Stuff but Sky reported it yesterday.

https://news.sky.com/story/mumsnet-founder-roberts-plots-delivery-of-new-owner-13501362

(oh and Mike isn't my name. It's a play on words)

Wonder If it’s a minority or majority stake she’s selling.

And wonder if she’s selling a part to eg Australia to “franchise”. It’s evident that the local market is where the money is because that’s where people spend the most time and engage most energetically (politics, health, national news etc).

Have you tried WD40?

Same. I was on a fantastic parenting forum that was sold to Disney, years ago, and it just withered and died.

Acetone. 😎

Not forgetting his cousin, Ivor Biggun. 😐

There are ways of expanding internationally that do not require private equity investment, eg franchising.

This is the owner(s) planning an exit, clearly.

Maybe by the same people who have bought TikTok in America. Leading to a considerable spike in the rate of app uninstalls.

If it goes Stateside, I can imagine that will happen here.

Look at it this way. Current users could get all “it used to be so much better!” like some now who go on about the ‘old days’ when the site was smaller, wittier, friendlier, sooo much more intelligent etc etc. In other words a great opportunity for feeling superior.

(I was a frequenter of MN many years ago and it used to be full of terrible snobs and unfunny in-jokes. There were some fucking obnoxious posters then too.)

I experienced this once, but in this case the forum was only a small part of the brand which was sold. The new owners didn't understand the forum, found it a bit controversial and eventually shut it down. It was a shame because it was a large and thriving international community. The previous forum managers understood the need for allowing off-topic discussions for the sake of building an online community where many people wanted to spend their time.

The brand did not perform well under its new owners and was sold yet again at a massive loss.

A couple of phrases spring to mind; "if it ain't broke, don't fix it" and "do not remove a fence until you know why it was put up in the first place".

Sigh.

I’ll leave this here…

No

Payment required?

Ju stine would sell and lose control.

A local Facebook group was recently sold (not sure how you can sell a Facebook group but they did), it's now turned into just adverts for businesses. It used to be great for discussions and recommendations.

Digital Spy went downhill really quickly when they started fiddling with it.

Can see any investor with a large enough stake wanting a say on how this is run and contents.

I was part of an amazing online community many years ago called "Raising Kids". It was sold to Disney and ultimately folded.

We could all chip in, apparently there are several million of us, like the Rochdale pioneers...but not all in Rochdale. Shareholder meetings in AIBU will be a bunfight.

How is Patricia, did she take the quiche in the end 😂

My nn might be Bunny 🤔

£9million profit and they can’t moderate properly. 🤔 Might be the much needed incentive for me to leave.

Same, dd is 25yo so have been here ages and older than most according to that article

#notanotter

Yes, I looked at them too. Did you look at the holding company as well?

If only.

I rarely post nowadays, but this has been asked for consistently for I would ay a decade or more.

Surprised the site has got away with not having paid night mods.

It's really really hard to imagine more adverts.

moo.

I need one. I’m on here way too much.

45.7 million hours on the site

Good grief - no wonder buyers are interested!

And free labour from the Nightwatchers.