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AIBU?

Share your dilemmas and get honest opinions from other Mumsnetters.

Original poster

to complain about upside down dairylea add

295 replies

54321nought · 23/08/2021 12:10

I've seen this appalling ad a few times

Two young children dangling upside down by their knees, eating cheese in the hope that if they eat it upside down it will feed their brains

It took me a while to catch what it was actually advertising, but now I know, I am making a formal complaint

I cant believe how utterly stupid and irresponsible this is an as example to junior school aged children

OP posts:
MintyGreenDream · 23/08/2021 12:11

Haven't seen it but doesn't sound as bad as the Tango ads back in the day

Original poster
54321nought · 23/08/2021 12:17

tango ads were awful, I agree, but why is showing an example of eating cheese dangling upside down by your knees any better?

Surely this is more dangerous

OP posts:
Nsky · 23/08/2021 12:18

Seems wise.
I complained about the bold ad, utterly stupid and sexist, hardly 1950s

vodkaredbullgirl · 23/08/2021 12:21

Seen it a few times, daft idea that it will go to your brain if upside down.

It's an ad

Lockheart · 23/08/2021 12:26

Eating upside down isn't dangerous. It doesn't increase the risk of choking.

Your trachea is separate from your oesophagus.

Your oesophagus does not rely on gravity to move food to your digestive system, that's done by muscles.

Original poster
54321nought · 23/08/2021 12:27

@vodkaredbullgirl

Seen it a few times, daft idea that it will go to your brain if upside down.

It's an ad

I know its an ad

I don't care if its stupid

I care that children who try to copy it will be in danger of choking

OP posts:
Original poster
54321nought · 23/08/2021 12:28

@Lockheart

Eating upside down isn't dangerous. It doesn't increase the risk of choking.

Your trachea is separate from your oesophagus.

Your oesophagus does not rely on gravity to move food to your digestive system, that's done by muscles.

Eating upside down certainly does hugely increase the possibility of choking, as does eating while engaging in any form of acrobatics
OP posts:
RJnomore1 · 23/08/2021 12:28

But they won’t?

Original poster
54321nought · 23/08/2021 12:29

@RJnomore1

But they won’t?
who won't what?

children won't copy it?

Children copy things!

OP posts:
Mybalconyiscracking · 23/08/2021 12:37

I think you need to watch the news or something and see if you can find something different to worry about.

BlackberrySky · 23/08/2021 12:40

Good grief, even the most banal use of humour seems to cause problems these days. Children do get irony you know. What a dull world it would be if everything had to be so literal. When my children were young there was a cereal advert where the children fly off upside down in an aeroplane. They never tried to do it.

Original poster
54321nought · 23/08/2021 12:42

@Mybalconyiscracking

I think you need to watch the news or something and see if you can find something different to worry about.
I am sure there are many things to worry about and many danger

why increase them by giving children an example of eating cheese upside down?

OP posts:
Original poster
54321nought · 23/08/2021 12:43

@BlackberrySky

Good grief, even the most banal use of humour seems to cause problems these days. Children do get irony you know. What a dull world it would be if everything had to be so literal. When my children were young there was a cereal advert where the children fly off upside down in an aeroplane. They never tried to do it.
They probably didn't have the resources, but most children have access to cheese, and places to hang upside down
OP posts:
maddening · 23/08/2021 12:46

Is it concern over risk of choking?

maddening · 23/08/2021 12:48

Sorry, yes you have said it is, yanbu, dc's , even sensible ones, can do stupid things, and are v suggestible, so yanbu.

Returnoftheowl · 23/08/2021 12:48

YANBU to complain if you wish to.

Just as the rest of the posters aren't being unreasonable about not being bothered about it...

TwoLeftSocksWithHoles · 23/08/2021 12:52

Captain Birds Eye doesn't wear a life-jacket.

The lady in the Shake n' Vac advert was very exuberant shaking the stuff. A cat suffering from asthma would have dreadful time (but would smell nice).

Battleofwhocouldcareless · 23/08/2021 13:02

I love that advert. I thought it was nice to see children outside, hanging upside down, looks like fun!

Original poster
54321nought · 23/08/2021 13:03

@Battleofwhocouldcareless

I love that advert. I thought it was nice to see children outside, hanging upside down, looks like fun!
Unfortunatly, any child who decided that hanging upside down eating cheese "looked like fun" would be putting themselves in danger
OP posts:
StarryStarrySocks · 23/08/2021 13:05

Please do complain, you'll give someone at the ASA a good laugh. When I worked in customer service, bonkers complaints made my day.

HotPinkTeaSet · 23/08/2021 13:07

I haven’t had a diarylea triangle for years. Tempted to buy some on my way home now.

Lockheart · 23/08/2021 13:11

Eating upside down certainly does hugely increase the possibility of choking, as does eating while engaging in any form of acrobatics

It really, really doesn't OP. You're betraying either a basic knowledge of biology or an inability to google.

www.scienceabc.com/humans/when-were-upside-down-does-it-have-any-effect-on-the-stomachs-contents.html

Think about it a bit more. If trying to swallow food without the help of gravity raises the risk of choking, how do you think the astronauts living on the ISS stay alive day to day?

In fact, hanging upside down is actually a method to unblock an airway if someone was choking: www.ncbi.nlm.nih.gov/pmc/articles/PMC6606524/

So not only does it NOT increase the risk of choking, it would also be a beneficial position to be in if you WERE choking...

Original poster
54321nought · 23/08/2021 13:13

@Lockheart

Eating upside down certainly does hugely increase the possibility of choking, as does eating while engaging in any form of acrobatics

It really, really doesn't OP. You're betraying either a basic knowledge of biology or an inability to google.

www.scienceabc.com/humans/when-were-upside-down-does-it-have-any-effect-on-the-stomachs-contents.html

Think about it a bit more. If trying to swallow food without the help of gravity raises the risk of choking, how do you think the astronauts living on the ISS stay alive day to day?

In fact, hanging upside down is actually a method to unblock an airway if someone was choking: www.ncbi.nlm.nih.gov/pmc/articles/PMC6606524/

So not only does it NOT increase the risk of choking, it would also be a beneficial position to be in if you WERE choking...

It really really does.

I am a biologist

I have worked in A and E and seen deaths from this sort of thing

The advice to avoid choking is for children to be sitting still and upright

OP posts:
BoredZelda · 23/08/2021 13:20

have worked in A and E and seen deaths from this sort of thing

Sure. I’ll bet you couldn’t move for deaths from people hanging upside down eating cheese triangles.

Original poster
54321nought · 23/08/2021 13:22

@BoredZelda

have worked in A and E and seen deaths from this sort of thing

Sure. I’ll bet you couldn’t move for deaths from people hanging upside down eating cheese triangles.

you think the sudden and avoidable death of a child is a joke?
OP posts: