OK, so I watched the video again and here are some thoughts from me about how elders (and others) might be helped to keep themselves safe
The lecturer states that research demonstrates that when confronted with threats we tend to avoid them or choose to believe in theories that are optimistic
That is certainly the case with elderly people near me. Many have decided to believe in conspiracy theories or just to not think about the issue. This is understandable because the virus is very scary and dangerous
The lecturer states that people are much more motivated to change behaviour over rewards rather than threats, this makes absolute sene to me
My suggestions to help compliance re handwashing and social distancing would be as follows:
Stress the importance of the viral load theory.
The severity of many infectious diseases is dependent on the viral load (the amount of virus that goes into the body). This was the case with scarlet fever, for example, where the first child infected was almost always far less ill than the subsequent children in a family home. This is because the immune systems of the later infected children had to deal with a much higher level of virus, due to the first child and then the subsequently infected children spreading the virus round the home.
With Covid-19 there are conflicting reports about the effect of viral load on the severity of the disese, so it is not 100% proven. Some research suggests it is important, some that it is uncertain. However it makes absolute sense to assume that it may very well be a causal factor in whether a person infected with the virus goes on to develop the disease (not all will) and whether a person who gets the disease lives or dies.
Thus we can talk to older people about the importance of keeping the virual load low via hand washing, good hygiene and social distancing.
This is very important because I think many older people just believe that they don't stand a chance and are committed to just enjoying themselves while they can.
They will have picked up that everyone will get it soooner rather than later and so many are thinking that there's not much point in living their last days in isolation and loneliness.
We need to tell them that they are not helpless and, even if they get the virus, if they can reduce the load they may stand a chance.
I think that elders also need to be aware that they can play an important and active role in protecting the next generations via compliance with social distancing
Compliance messages need to be asking for their help in terms of proecting others rather than stressing their own vulnerability and the viral load theory is useful in this respect also.
Nobody wants to consider themselves weak and vulnerable and older people definitely do not want to think of themselves in this way even if they are. Asking their assiatance in protecting others is I think a better way forward
I also think that competitions can be highly effective, for example, making face masks, competitions to see who can make the most, etc.
Humans are competitive and elders are no exception
I have to pop out for a bit will post more later
I am not that clever, so please, clever people, post some ideas too :)