AIBU to ask you to help me name my ice cream business? 🍨

[PitterPatterOfTinyPaws]

I'm on the cusp of starting to make and sell my own handmade ice cream at farmers markets etc and I'll be selling from a traditional style ice cream bike. I don't do 'standard' flavours, so you'd find flavours like Eton Mess, Peanut Butter & Caramel or Rhubarb Crumble, plus a vegan flavour / sorbet.

Recipes are developed and tested, kitchen is being modified to keep environmental health happy and the bike is awaiting delivery. But - I need a name for my business! Without it I can't set up my website etc...

I need something that suggests

• premium quality
• something that's a bit different to the norm
• possibly a hint at the environmental / zero waste ethos

I'm in Wales but I've been avoiding place related names as I want the option to expand in future, and I can't be certain that the business will always be bike-based so I've been avoiding explicitly bike-related names.

Possibly something like Creamery, The Scoop, The Project, The _ Ice Cream Co but I'm very open to suggestions! Help please hivemind...

Sorry, the last paragraph was meant to read Possibly something like Blank Creamery, The Blank Scoop, The Blank Project, The Blank Ice Cream Co but I'm very open to suggestions! Help please hivemind...

Nice Ice

Ice Boutique

Ice and Easy

Do you plan on eventually expanding into other foods, OP? You might want to take that into consideration, when naming your company.

If you have words in mind to describe your business, try putting them into an online thesaurus. That’ll give you more ideas.

The Waffle Cone
Sundae Funday
Dreamy and creamy - nah scratch that - sounds like a duvet
Scoops and Smiles
Scooper Starz

Do I get a lifetime supply?

The Ethical Creamery.

Ethical Eats.

Icicle ice cream ie I cycle ice cream

Ice cream dream

The Nice Cream Co.

Dreamy Creamy

Dreamy Creamery

The Happy Cow

There’s an amazing gelato chain in London called Scoop so I’d avoid that.

Incorporating eco and luxe into naming can be tricky so it’s worth looking at other companies who’ve done it. It’s good to look at synonyms for words you do like. Something like virtuous could be a good starting point.

You may also want to avoid something literal - invent a word or use something random (like moonpig did!).

Sometimes looking at available URLs is a good way round to do it. Look up domain name generators and add in a word you like.

I’d avoid creamery or dairy if you’re doing vegan options

Do you plan on eventually expanding into other foods, OP? You might want to take that into consideration, when naming your company.

Possibly, in the future - but I'd anticipate ice cream staying as the backbone of the business - perhaps an ice cream parlour that does a brisk trade in coffee and cake in the winter.

What's your name/surname? What are your USPs? Where do you make it?

Think about ice cream brands you know. Hagen Daz, Ben and Jerry's, Carte For, Halo... These are not twee plays on words.

Eco Ice
Friendly Ice

Your flavours sound delicious!

What about "green" - the Green Creamery, or the Green Scoop?

You'd then have a colour scheme, green and cream, maybe use a green and cream cow a a logo?

I was thinking of The Real Scoop.

Just looking up other brands on Waitrose: Kelly's, Mackie's of Scotland, Green and Black's, Walls....

Get my point?

Ethical Icicle

How about Posh Scoops?

Beechdean, Yeo, Booja-Booja...

What about an anagram of your name?

I would do a massive brain dump of all the words associated with your business - nouns (place, house name, local area etc) and adjectives. Ingredients, tastes, USPs and go from there.

“These are not twee plays on words”
Oooof!! I was rather pleased with mine thank you v much flounces

And yes, completely agree with pp - look at domains, and social media handles. Mash up your brain dump words into new ones