sinceyouask
No one is stopping boys wearing bras 
Boys and men have always worn bras if they fancied it, often ones belonging to the women in their household, stretching them beyond hope.
The POINT here is that they have said that this brand, which was created to help developing teen girls, is NO LONGER ALLOWED to mention teen girls in any of their literature.
When you say " No group owns any item of clothing" what you MEAN is, girls and women should no longer be mentioned, marketed to, considered as an entity distinct from men and boys in any way.
And that is fine, it is the new standard.
Tell me, do you feel the same way about Gillette razors "the best a man can get" and prostate cancer charities which also specifically refer to men?