There’s a logic fail somewhere here.
The original fake complaint is that the brand should be more non-gendered.
In terms of a bra, what does that actually mean? You can’t get any more non-gendered than this brand which was set up specifically to be non-gendered with regard to an item of clothing that is often overtly (or even subconsciously) sexualised in a gender-specific fashion. So they aren’t demanding a more neutral product.
I think the complainant is demanding some kind of exposure of males wearing bras e.g. use of trans models? But don’t the same people require such TIMs to be considered female for all purposes? So how would they propose to highlight this? A big arrowhead on a catalogue page, pointing out the TIM model?
Or do they want to have advertising language to include bras for ‘girls and boys‘? But males wearing bras are likely to want to be referred to as girls? And as above, TRAs would demand we call that male a girl?
So, they don’t want bras to a gendered product at all. In the same way people campaign for gender neutral clothing and Lego? In which case, they are going to have a long list to get through.