Earlier tonight I ordered food from a local branch of a national pizza company and the delivery driver who brought it twice referred to me as 'sweetheart'.
I am from the north of England and people (especially older people) referring to a stranger as 'pet' is a very common colloquialism where I live, but 'sweetheart' is not. Also he was not an older man who might have used something like that as part of his general speech pattern, he was probably in his late teens to at most 20-21. And he said it in a really condescending tone.
My first thought was that this was inappropriate and sexist (he wouldn't have said it to a man) language and shouldn't go unchallenged, but when I came to write an email of complaint to the company I started to wonder if I was being ridiculous and blowing things out of proportion. I'm not expecting an apology or anything from them, I'd just like someone to have a word with him about his language when speaking to female customers. Would it be unreasonable to make a complaint?