To ask how the eff this works?!?!?!

[chlo95]

Ok so earlier, my friend sent me a photo of this dress asking what colour it was, I replied 'white and gold, why?', she said it's blue and black.. I replied no of course it's not.. I shared it to facebook, and some people think it's blue and black and some people think it's white and gold.. and it has just changed! I refreshed the page to see the most recent comments and it changed colour!! Now I can only see blue and black.. AM I GOING MAD?!

I was a fully paid up member of the white and gold club. Then I looked away and looked back and it's now definitely black and blue. Spooky.

Now I've looked at the buzz feed picture and it's black and blue!

That is a black and blue dress, can see nothing like white and gold!

Black and blue.

White and gold for me.

Just asked my DC and my 10 year old says it's green and blue and the 7 year old says blue and black.

It's driving me mad! I need to see it as blue/black.

It's more of a violet and gold to me! no matter what angle I look at it from...

I don't get it, the dress is white and gold regardless of the angle

No black - its brown. And the blue is more pale purplish imo. So I say brown and purple

The first time I looked at the picture I was in a dark room - blue and black. But when I looked at the buzz feed picture I was stood at a very bright window - white and gold.

IT'S BLUE AMD BLACK!

I snuck up on it. If I scroll down then veeeery slowly scroll up on the pic it's blue/black.

Just opened curtains and sun is shining it - it is still blue/purple and BROWN!!! Will try with my glasses on in a bit

I'm seeing blue and bronze on my iPhone no matter what I do with the brightness.
Witchcraft. Oh Yes.

Three children 10, 6 and 3 all say blue/black

Black and blue all the time. In a dark room, in a light room, with the brightness turned up or down, squinting, wide eyed - I can't get any hint of gold and white.

White and gold here

No matter how I look at it.

Yep saw that picture an hour ago, it was white and gold.

Your picture is blue and black.

Just seen it on FB and it's white and gold.
Definitely Witchcraft.

when I looked yesterday it was white and gold but now it is blue and black!!!!!!!!

Okay I have seen both!!

Blue and black when i first looked, then I locked my phone and when I unlocked it, it came up white and gold. Bloody bizarre!

I've had another look in the cold light of day, and it's still white and gold (well slightly bluish white but that's just because it's in shadow)

I would be willing to place £1 million on it being white and gold if you saw it in real life

Hand over that cash Eminybob

www.romanoriginals.co.uk/invt/70931?colour=Royal-Blue

OF COURSE it is black and blue.

Thought I must be weird, as it looks brown and purple to me, but I see a few others agree!

I think those of you saying black and blue are in on some giant joke that I don't get. It's white and gold, from all angles in all lights and on any screen. You're all mad!

Here's another link explaining the whole daylight colour bias thing behind it:
www.wired.com/2015/02/science-one-agrees-color-dress/
They're all wrong, of course. The photograph is cursed.