I am on the border of two constituencies. One (mine) is a Labour MP. The other is a conservative. The Labour got in when our last very visible Tory MP got kicked out. I have lived here 20 years and in ALL that time have never had a Labour MP or party member try and canvas us directly. I have never seen the Labour now-MP attend any community event. The number of times I have seen him say anything in the local papers is under 5 times. And we are in a major economically depressed area. When the shit was hitting the fan over Rayner I spotted him walking his dogs- nowhere near parliament.
Next-door's conservative candidate however is visible everywhere. He's always popping up at Question time. He takes his job seriously, I think. He's at so many community events, often just mingling and being approachable. That makes a difference IMO.