They rate women like objects, out of 10 (it's purely looks, some incels and red pillers talk about qualities - always qualities that are convenient for them, but the original rating system was always purely looks).
Then they get angry that they can't pull above a 7 etc.
They talk about women constantly as 5s, 6s etc.
One guy in the US on the forum I used to go on - I presume from Iran or Irak originally -. posted photos he'd taken of the young woman on his date (I think it was set up via OLD) ..... photos he'd taken surreptitiously without her knowledge or consent while on the date.
He was saying she was much less attractive/lower rating than he'd expected from photos, and bemoaning/expressing frustration about "this" being what he was on a date with, how he should be able to do better than her, and "best' of all; why had she set up a date with him, because he felt he was out of her league, and she should have known it, and did she really think he was her level?
There was palpable anger coming across.
This was accompanied by descriptions of himself an an "exotic, Persian guy at X on the rating system".
He posted photos of himself on being prompted; and he was an average looking guy with a bit of male pattern baldness, who about a billion guys in that area of the world look similar to.
They are "aspirational" and entitled in everything - work, dating etc. They feel like failures if they can't get a woman they think is above a 7 and it drives them increasingly crazy and bitter.