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Black Friday mattress deals 2021: Save up to 50% on Emma, Simba, Nectar and more

Mattresses can be pricey so Black Friday is the ideal time to bag a bargain and get an even better night’s sleep. With Black Friday here, and deals being released regularly we've sourced the best deals so you don't have to.

By Natasha Gregson | Last updated Mar 20, 2023

best mattress deals

It's finally time for the annual Black Friday and Cyber Monday sales. From toys to tech, beauty tools to boots, you'll be able to grab a bargain on a whole host of fantastic products, and that includes pricey household items. 

We spend a third of our lives in bed, depending on how well you – or your children – sleep. But we rarely give our mattresses a second thought. Did you know you’re supposed to change your mattress every seven to 10 years? If it’s time for a new one, then Black Friday and Cyber Monday is a great chance to get a big discount.

This year you can get a lucrative saving on a new mattress and, given how expensive a new mattress can be, a knocked down price is more than welcome. This November we have excellent offers on a range of different mattress brands and retailers – including Mumsnet user favourites Eve, Simba, and Emma, and to name a few. 

Black Friday is one of the biggest sales events of the year, but that doesn't mean that it comes without its stresses though, and getting the best deals can be competitive work. Luckily, we'll be on hand throughout the sales period to bring you the best mattress offers as soon as they're live so you know you're getting the real deals.

Here are the best Black Friday mattress deals in 2021.

Live Black Friday deals: Today's best mattress deals

Simba and Amazon Basics mattresses

Here are the mattresses currently on offer:

Get 45% off any Nectar mattress - That’s right, Nectar Sleep are offering 45% off any mattress in their range including the  Nectar Memory Foam mattress King size was £819 now £491 AND up to 30% off accessories. To obtain the offer you need to subscribe to their newsletter on the website -  view deal (ends midnight 26 November)

Up to 50% off on Emma Mattresses: Get up to 50% off the Emma range of mattresses including 45% off the Emma Original Mattress, kingsize mattresses on sale for £440 (was £799) - view deal

Get 45% off the Emma Premium Mattress, kingsize mattresses on sale for £637 (was £1,159) - view deal

View more from the Emma Sale

Save up to 50% on Simba sleep Mattresses - Simba have launched their Black Friday deals for 2021 and they're impressive. You can get up to 50% a wide range of mattresses on their website, including 45% off the Simba Hybrid Pro, the Simba Hybrid Luxe - view deal

Get 30% off the Eve Sleep original hybrid mattress - Save £261 on this kingsize hybrid mattress now £608  - view deal

More great deals

  • Silentnight 7 Zone Memory Foam Rolled Mattress, RRP £349, now £193 | View deal
  • Save 45% on Simba Hybrid Pro Mattress Super King, was £1,519 now £835 | View deal

What is Black Friday?

Black Friday is the day after Thanksgiving (traditionally celebrated in the US), which happens on the third Thursday of November. Shops launch big deals and generally open earlier. These stores are often 'in the black' (profitable) on that day, hence the name.

Since Black Friday became more popular this side of the Atlantic, UK shops often launch their big deals as early as the beginning of November before the official Black Friday and they often go over the weekend up until Cyber Monday.

Make sure you check back here to see the Black Friday mattress deals on offer this year, as we'll be updating this page with the top discounts as they go live in November.

What is the history of Black Friday?

Black Friday is now a huge event in the UK, but it wasn't always as popular here as it was in America, where this sales period first began. It only came across the pond in 2010 when Amazon hosted a Black Friday sale, and its enormity has since snowballed to become the huge event we know today.

It's believed that it first began in Philadelphia in 1952, when shops would become 'in the black' due to large profits, instead of in the 'red', but the term has also historically been used to describe busy traffic during the holidays in America.

When is Black Friday 2021?

This year, Black Friday is on 26 November 2021. It’s traditionally the Friday after Thanksgiving is celebrated in the US.

What is Cyber Monday? 

Cyber Monday is a one-day sale that follows Black Friday after the weekend. At first, Cyber Monday was focused on online-only sales, and Black Friday was the day to get a bargain in store, but as the popularity of the sales has grown (along with the use of online shopping), this distinction has blurred over the years.

When is Cyber Monday 2021? 

This year Cyber Monday falls on Monday 29th November, but you can expect to see early Black Friday deals throughout November. 

Am I protected on Black Friday?

Absolutely. Your statutory rights are exactly the same as with any other online purchase, and you’re covered by Consumer Contracts regulations. It’s worthy of note, however, that if you’re dealing with a retailer outside of Europe, it may be a little more difficult to enforce those regulations. You can also add an extra layer of protection to your online shopping by using a credit card.

How do I find the best Black Friday mattress deals?

"We have the Eve Original- got it on Amazon during the Black Friday sales and it was down to £400 odd. It’s honestly the best thing I’ve ever spent money on and we love it." - Llamasinpajamas

Those big ticket household items like mattresses are the ones to watch for the biggest Black Friday savings this year. We expect to see hundreds discounted from the most expensive mattresses. Savings like that are popular, and can often sell out quick so you need to be ready to snap up a deal, hence why it pays to be prepared. 

The Mumsnet team will be working hard to bring you the best offers from different brands and retailers, right on this page. Bookmark it and don't forget to keep checking back as we'll be compiling the very best offers here. This is one sale you don't want to miss.

Tips for shopping for Black Friday mattress deals

Mattress on a bed

"We have one [Eve mattress] and love it. We got it almost half price in the Amazon Black Friday sale - it would have been out of our price range otherwise!" - Kintan

The most important tip we have is to be prepared for the sales, particularly if you're paying for a pricey item like a mattress. A lot of Mumsnet users recommend compiling a list before the sales if you're doing your Christmas shopping during Black Friday, and you should do the same when making an important investment. 

Write a list of your top mattress choices in order of preference so you can narrow down your search and stay focused. Some suggest signing up to brands' email newsletters or following them on social media but we would highly recommend shopping around to make sure you're getting the best offer, as retailers will offer different prices on the same product.

Alternatively, make your life even easier (and who wouldn't want that?) by checking back here for the biggest discounts. We'll be doing the shopping around for you to bring you our edit of the top choices to save you time and frustration. 

Who will have the best Black Friday mattress deals?

These are the retailers likely to have good deals out on the day:

What were the best Black Friday mattress deals in 2020? 

In a year when we spent more time at home due to lockdowns, loads of retailers offered huge savings on their mattress ranges, and more. We've got some of the best offers from last year here, which can often give an indication about the types of discount you can expect to see in 2021:

  • Bensons for Beds: Up to 60% off on wide range of products
  • Simba: 35% off any order over £300
  • Dreams: Half price sale with an extra 10% off (with a code) on selected items
  • Mattressman: 20% off all mattresses with code
  • Brook + Wilde: Offered 30% off when you spend £500 or more
  • Otty: Up to 45% off on selected mattresses
  • DreamCloud: £300 off all mattresses AND free home delivery
  • Eve Sleep: Up to 35% off
  • Mamas & Papas: Up to 50% off mattresses and beds for babies
  • Dormeo: Save up to £700 on selected models
  • Nectar: £125 off their memory foam mattress
  • John Lewis: Mattresses from just £50

Where can I find the best Black Friday 2021 deals?

From toys to tablets, Fire TV Sticks to fragrance, we'll be hunting down these offers for you throughout November: 

Best tablet deals Black Friday: make their Christmas with a top of the range tablet at a heftily reduced price

Best Black Friday toy deals: whether they desire a Barbie Dreamhouse or are a Hot Wheels fanatic, we'll be finding the top offers on a range of toys

Best Amazon Black Friday deals: Amazon sell just about everything so you can expect big savings from them on a whole host of products this year

Best Black Friday LEGO deals: LEGO is a popular Christmas gift, and with good reason. Save big money on their expensive sets in 2021

Best Black Friday pram deals: Ask any parent and they'll tell you those baby essentials can be pretty pricey. Black Friday is the perfect time to save on pushchairs and the like

Black Friday vacuum cleaner deals: we're on the lookout for the top vacuum cleaner and Hoover discounts to snap up this year

Best Black Friday washing machine deals: make the most of the sales and invest in a new essential household. We expect to see hundreds knocked off of washing machines this year

Best Black Friday beauty deals: bag yourself a bargain this year on popular brands like Charlotte Tilbury, PIXI, Elizabeth Arden and more

Best Boden Black Friday deals: from cosy knitwear to hardwearing coats to Christmas party ready dresses, upgrade your wardrobe this winter with a Boden bargain

Best Lovehoney Black Friday deals: don't forget to treat yourself (or your partner). We'll be finding the biggest savings on toys, lingerie and more...

Al prices correct at time of publishing