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Oatly takes out ad in The Guardian to mock 'desperately out of touch' parents about pronouns in email signatures

(359 Posts)
theskyispink Sun 31-Jan-21 20:53:33

twitter.com/ripx4nutmeg/status/1355862358728597507/photo/1

Take a drink - another drinks company goes ultra-woke.

OP’s posts: |
CranberriesChoccyAgain Sun 31-Jan-21 21:01:51

Was that written by an angsty teenager in a huff?

OvaHere Sun 31-Jan-21 21:02:02

Do children and teens read The Guardian? Most people whose parents came of age in the 90s mostly won't be that old yet. I would have thought the parents themselves were more The Guardian's age demographic.

Shedbuilder Sun 31-Jan-21 21:04:08

Wow. We actually have a case of Oatly here. Once we've finished that'll be the end of any Oatly products in this household.

Oatly and Nicola Sturgeon seem to forget that the majority of the voting and spending population are over the age of 25. All those tedious old parents who insist on sticking to science and evidence and material reality will have their revenge.

CaraDuneRedux Sun 31-Jan-21 21:04:27

Hmm, who do they think pays for the Oatly on the weekly Sainsbury's order, I wonder?

15 year old Jo (pronouns xie/xem) or 49 year old Cathy (pronouns when the fuck are you going to get off your arse and bring your laundry down from your bedroom?)

Not that it matters in our house, never buy the stuff anyway.

borageforager Sun 31-Jan-21 21:08:22

I was quite bemused/irritated by this enclosure. And I couldn’t really work out who it was targeted at.

JellySlice Sun 31-Jan-21 21:09:14

What are their mostly As/Bs/Cs conclusions?

BTW Lidl's own-brand oat milk is very nice and a fraction of the price of that stuff. I used to be a great fan of Oatly. I now have yet another reason to recommend Lidl's version.

McDuffy Sun 31-Jan-21 21:10:22

Thanks jelly, we get through 5-8 of the chocolate ones a week. Do Lidl do a choc version?

Gibbonsgibbonsgibbons Sun 31-Jan-21 21:10:38

Oh FFS no more Oatly then - we spend a fortune on the bloody stuff usually

SuperLoudPoppingAction Sun 31-Jan-21 21:11:29

Asda do nice own brand oat milk.

FedUpAtHomeTroels Sun 31-Jan-21 21:11:45

Glad I don't like Oat milk.
I don't care if my teen thinks I'm not woke/am woke. I work and pay the bills I'll spend my money elsewhere. Idiots.
What are they doing. Lets alienate our base customers?

MissBarbary Sun 31-Jan-21 21:12:33

My son (30) for various reasons is living at home. He drinks oat milk but not Oatly- he suggests "stick to making milk"

Biscuitsanddoombar Sun 31-Jan-21 21:12:47

Thank you oatly for showing me an upside to being childless 😆😆🤦🏻‍♀️🤦🏻‍♀️

God could they be any more patronising??

Does the guardian just hate anyone over 25?

Gibbonsgibbonsgibbons Sun 31-Jan-21 21:13:07

Any hints for non oatly “barista” versions? The Alpro barista oat one is ok but not always in stock.

Blakes77 Sun 31-Jan-21 21:13:25

We weren't drunk in the Second Summer of Love. We were high.
I don't know what Oatley is but it sounds disgusting.

MissBarbary Sun 31-Jan-21 21:13:50

SuperLoudPoppingAction

Asda do nice own brand oat milk.

They do. Son and I were at Asda about an hour ago and bought some.

Whatwouldscullydo Sun 31-Jan-21 21:15:18

Whoever does their market research should really look into who it is who does the shopping. hmm

JellySlice Sun 31-Jan-21 21:16:37

McDuffy

Thanks jelly, we get through 5-8 of the chocolate ones a week. Do Lidl do a choc version?


Not that I've seen.

One level-ish tablespoon of cocoa powder, one tablespoon of sugar, enough hot water to mix to a runny paste ) about 1/5 of a mug) and top up with oat milk. Tastes exactly the same as chocolate oatly.

Tastes exactly the same

bellinisurge Sun 31-Jan-21 21:18:07

Trying "Minor Figures" oat milk - ordered from Amazon (I know, I know)
We use oat milk daily for smoothies. Oatly can fuck off.
If they think pester power is going to win out they shouldn't be quite so shit to the food bill paying cohort.

Fuckingcrustybread Sun 31-Jan-21 21:18:09

That's the last overpriced Oatly I'm buying

MissBarbary Sun 31-Jan-21 21:18:40

There's a double page spread Oatley ad on being the dad of a teenager in the weekend magazine. It's a steaming pile of patronising, ageist crap.

SDTGisAnEvilWolefGenius Sun 31-Jan-21 21:18:46

CaraDuneRedux

Hmm, who do they think pays for the Oatly on the weekly Sainsbury's order, I wonder?

15 year old Jo (pronouns xie/xem) or 49 year old Cathy (pronouns when the fuck are you going to get off your arse and bring your laundry down from your bedroom?)

Not that it matters in our house, never buy the stuff anyway.

That made me laugh out loud, @CaraDuneRedux - brilliant!

JuniLoolaPalooza Sun 31-Jan-21 21:19:33

Does the guardian just hate anyone over 25?

Pretty much.

SirSamuelVimes Sun 31-Jan-21 21:19:34

Blakes77

We weren't drunk in the Second Summer of Love. We were high.
I don't know what Oatley is but it sounds disgusting.

gringringrin

snowliving Sun 31-Jan-21 21:19:44

FFS we buy lots of Oatly but I'm not giving my money to such a patronizing bunch of wankers.
Good luck getting my dc to care what brand of oat milk I buy.

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