I am too much of a dinosaur for their brand
This has the same energy as 'we don't want the votes of people who don't agree with our views', currently in vogue with Labour, Lib Dems, Greens etc.
The thing is, its an unattractive and unhelpful look... even if I agree with the stance Oatly are taking (on their side, as it were), I don't like the way they are criticising other customers.
Ditto political parties.