Oatly takes out ad in The Guardian to mock 'desperately out of touch' parents about pronouns in email signatures

[theskyispink]

twitter.com/ripx4nutmeg/status/1355862358728597507/photo/1

Take a drink - another drinks company goes ultra-woke.

We have The Times magazine version today urging Dad to get his head round his teen eating plant based products. Ironically in this house the 15 year old drinks cow milk and his 50 year old Dad is the resident house vegan.

Ha funnily enough the oldest in this house (pensioner) is the vegan and has been for yonks. Rest of us are trying though & I love Oatly barista. I saw a recipe online recently. If it's any good I will post it here.

The oats are grown in America and flown to Belgium to be processed then the product is shipped here. So not covering themselves in any green glory. And they’re not gluten free as they can’t be arsed. I will try the Oato to my doorstep option.

What absolute garbage. Can't believe that a Marketing department actually got paid for putting that offputting patronising, ageist bullshit together.

Good luck getting faux woke teens to buy oat milk ha ha.

Okey dokey Oatly wokey. Off from my shopping trolley you shall fuck.

#IstandWithCathy,49

You're not the only one pot

I have alpro hazelnut for my coffee and the kids have koko.

I did however use oatly alot when dd2 was a baby as she was cmpi

FFS. It’s the only oat milk I can find that is forfeited with iodine since ASDA has stopped selling their own.

The quiz is part of a series of paid for content- all the same, patronising, ageist crap.

www.theguardian.com/parenting-your-parents/2021/jan/18/pride-or-guilt-10-emotions-you-experience-when-parenting-your-parents

GCacademic seems that way, doesn’t it. I mean, no company has totally clean hands but “they who live by the cancellation die by the cancellation” seems to be the order of the day.

Motes and beams spring to mind.

@PotholeParadies that is precisely why we drink because DD2 is allergic to both cow and soya milk because the proteins are similar.

that's a shame.

I USED to buy it regularly. Never mind, there are alternatives.

I think it’s aimed at the parents of teenagers more than the teenagers themselves - parents who want to seem cool and with it. No teenager is going to find that amusing and not many teenagers read print newspapers either. As pointed out unthread, teenagers might drink it but it’s the parents who are paying for it.

Fuxake. Whoever is currently running their marketing department should be fired, they’re doing a dreadful job.

I’m not a fan of their milk, I prefer hemp milk in tea, but I do order their creme fraiche every week. Well, I won’t be doing that again. Any creme fraiche/sour cream alternatives anyone can recommend?

[quote MissBarbary]The quiz is part of a series of paid for content- all the same, patronising, ageist crap.

www.theguardian.com/parenting-your-parents/2021/jan/18/pride-or-guilt-10-emotions-you-experience-when-parenting-your-parents[/quote]
It’s not even coherent! Even the good actions get blasted.

Really, the only solution is for these poor, benighted creatures to move out to their own eco paradise and away from these planet wreckers if it’s that intolerable.

Christ alive, I hope I wasn’t that insufferable when I discovered vegetarianism in1984. I probably was (sorry mum), but at least the guardian didn’t publish my ridiculous adolescent sneering for all to see.

You’ve kind of proved the point about the ageism there, cleddy with that nasty post.

Ooh, straight in with the misgendering? Tut tut. Naughty naughty, very naughty.

Most here are women not guys.

www.theguardian.com/food/2020/sep/01/oatly-vegan-milk-sale-blackstone
They feed the oat husks to pigs. Very vegan.
I follow a Twitter spat between Oatly and dairy farmers. It's hilarious how juvenile the answers the Oatly people give and usually inaccurate.

They are cynical capitalist woke-washers to the nth degree.

So...

Oatly have hacked off the farming press with anti dairy/ageist/general bollocks ads- www.fwi.co.uk/livestock/dairy/anti-dairy-adverts-from-oatly-called-out-for-false-claims

And the environmental lobby with the Blackstone investment - www.greenqueen.com.hk/we-asked-oatly-about-the-blackstone-deal-heres-what-they-said-controversy/

And those who are anti Trump for the same reason - www.greenmatters.com/p/oatly-controversy

Now this. FFS.

Glebe Farm oat milk is much nicer, and UK grown and produced. And also happens to be naturally gluten free, which medically I don’t need but which makes it much easier to cook with as it doesn’t go glue-y at higher temps (which some other brands do) www.glebefarmfoods.co.uk/

Thank goodness most teenagers and student-aged young people are a darned sight more sensible than whoever wrote that ageist drivel, and know that none of the caricatured A,B or C choices apply to their parents.

bat milk you say, interesting....

@StillWeRise

bat milk you say, interesting....

Well, they're mammals but they must be fiddly to milk.

So they have already pissed off farmers by outright lying with fake statistics, compared drinking cows milk to alcoholism and now they have decided to take the mick out of the the family budget holders too?

Their marketing department seems like it's run by a bunch of immature 30 year old men thinking they are still down with the kids and missing the mark entirely.

@cleddyf

it might be impossible to milk a nut (no boobies,) but i think i shall be consuming a more than healthy amount of Oaty™ or whatever it's called. progress is funky fresh.

it shouldn't be this funny how you guys have the fuckin uhhh chutzpah to call trans people delirious snowflakes but then get offended over an article barely referencing pronouns, which was made by an oat milk company. i think you should get yourselves over to the nursing home before the dementia kicks in (more than it already has!)

Ooh, ageism. Very hip.

It's not an article. It's an advert, and adverts are supposed to be attention-grabbing and memorable. You can't complain that it's worked. I'm sure Oatly aren't.

Oatly are just bargaining that the net effect on sales will be positive. We'll have to wait and see if they're right.

P.S. if you're new to dairy alternatives and find you don't like the taste of Oatly, add a few drops of Sweet Freedom Choc Shot to it. Comes in several different flavours. I stock up on it when it's on offer at Aldi, but you can find it all-year-round at Holland & Barrett.

One is not amused.
No more Oatly products in to Auntie’s basket.