Oatly takes out ad in The Guardian to mock 'desperately out of touch' parents about pronouns in email signatures

[theskyispink]

twitter.com/ripx4nutmeg/status/1355862358728597507/photo/1

Take a drink - another drinks company goes ultra-woke.

I second oat milk from Aldi.
What a load of patronising crap.

We stopped buying oatly last year when they sold out a chunk of their company to a corporation who not only also partially own one of the biggest companies whose sole purpose is deforestation in the Amazon but their CEO was also a major financial supporter of trump.

There was a big deal about it at the time but I’m shocked by how many people seemed to forget.
I don’t care how good their products are, there are always alternatives, I will not support their underlying messages.

They forget that most of us boomers were brought up 'without'. We didn't come from privilege, we just took the opportunities as they presented themselves. We were fortunate in that there was an shortage of workers and that the structure was such that we could climb the ladder to better pay and better jobs, regardless of education. Whereas now, everyone needs a degree and the left behinds are now at greater disadvantage than they were in the age of the boomer

@Graciebobcat

DDs can't criticise my green credentials- they are the ones wanting the heating turned up and leaving all the lights on. I go round turning all the lights off and turning the thermostat down

I mean the thing is that's a decades-long standing joke - it's enough of a "type" that everyone recognises the sitcom dad going round turning the thermostat down (and recognising my dad in myself when i started doing it! )

Oatly is just thin gruel that has been rebranded

I don’t know what these companies are thinking, who signs this stuff off?!

I mean the thing is that's a decades-long standing joke - it's enough of a "type" that everyone recognises the sitcom dad going round turning the thermostat down (and recognising my dad in myself when i started doing it! )

Yes, my DM was the light offer/ door shutter in my 60s childhood. (No central heating, no thermostat). The main determinant is almost certainly 'who pays the bills'.

@zanahoria

Oatly is just thin gruel that has been rebranded

I was vaguely wondering if people ever use oat milk when they're making porridge, and if so why? And also whether it lacks fibre, which is imo the main point of oats.

The profit on Oatley must be astronomical, mainly water, oats are about the cheapest food to buy —75p a kilo in the shops, then a few very minor ingredients.

Oatly has a nasty bitter aftertaste.

Now I know why.

I've been buying alternatives for a while now, and shan't be tempted back.

That’s the first time I’ve ever seen woke used as a positive word.

Idiots

Sigh.

'K.

Another freshly politicised product I shan't be voting for. Have a nice life Oatly.

water, oats 10%), rapeseed oil, calcium carbonate, calcium phosphates, iodised salt, vitamins (D2, riboflavin, B12)

www.oatly.com/int/products/oat-drink

3 dessert spoonfuls of oatmeal
1 pint of water
a little salt

cookit.e2bn.org/historycookbook/121-gruel.html

@PegLegAntoine

That’s the first time I’ve ever seen woke used as a positive word.

I actually hate the use of it as a putdown. It's not really any different from "political correctness" before it became a right-wing sneer. "Woke" originated with the Black community iirc and means being politically aware and pro social justice. There's nothing wrong with being woke, it's like "doing good" but it's somehow bad to be a "do-gooder"! It's the fact that being politically aware has now become linked, in some cases, with aggressive silencing movements and now, as we are seeing, anti-women movements. But that's the politics themselves, not "being aware" of them or wanting to effect social change.

Sorry bit garbled but hope you get the gist.

Do children and teens read The Guardian? Most people whose parents came of age in the 90s mostly won't be that old yet. I would have thought the parents themselves were more The Guardian's age demographic

Indeed! And do they buy Oatly? at £1.80 a carton it is not cheap...and it is me doing all of the buying in our household.

I'm the (mid 40s) vegan in our house. My son would much prefer cow's milk but I buy various plant milks including oatly (son lives the chocolate one).
Oatly, it's the uncool parents who do the shopping. Have a bit of respect. I won't be buying oatly again I'm afraid.

I have never bought any of their products. I am glad this is the case.

I want to be known by my name.

Oatly seem to be using a series of terrible tumblr level articles in the Graun as advertising atm. They keep popping up on fb and the comment ratio is baaaaaaad. I’ve even reported a couple for their horrendous ageism. I’m really hoping Oatly get burned for it, they must be turning off so many potential customers in a desperate grab for woke points.

I have never bought any of their products. I am glad this is the case

I have been buying their barista range for over a year or so now......it seems the most popular too. The shelf is often empty of it. However, a few other companies have woken up to this and have developed their own barista ranges, including Alpro, M&S and others

My 23 year old daughter buys her own oat milk (we have a milkman). She loves me and does not give a shit how "woke" I am. She will continue to buy whichever oat milk is the cheapest and situated in the most convenient location.

They have blundered into a complex debate about trans politics with no thought about how their customer base will react.
Ageist crap and as usual not a thought for the female customers /parent base who actually buy this stuff.

Oh well, no more Oatly Barista for me then and it’s one of my weekly purchases. At least it’ll save me a few quid. Don’t these companies realise who actually buys their products? I doubt next year my then teenage DS will want to be responsible for the choice/purchase of fake milk or anything else for that matter. There’s an outside chance that if I stopped buying pizza/ice cream he might become interested, but not at a brand level, and he wouldn’t be offering to pay for it...

The Moma barista is just as nice.

I am not particularly bothered about pronouns (sorry!) but I found the ageism quite cruel.

Uh-oh another Oatly household here. Plenty of alternatives for us, thankfully