Oatly takes out ad in The Guardian to mock 'desperately out of touch' parents about pronouns in email signatures

[theskyispink]

twitter.com/ripx4nutmeg/status/1355862358728597507/photo/1

Take a drink - another drinks company goes ultra-woke.

They had a weird one about climate change too in the Observer today.

It’s achingly try hard and really not very funny - they definitely need a better copywriter. I actually think their target market would see right through it. I drink a lot of Oatly and I’ve always quite liked the blurb on the packet and general feel of the brand. I’ll still drink it though as I like it and the feature, whilst profoundly silly, doesn’t really bother me much (certainly not enough to boycott).

We weren't drunk in the Second Summer of Love. We were high.

Wasn't that in 1988 not the 90s. Not that it mattered to me, I grew up in the back of beyond where the first summer of love hadn't had yet had any effect in 1988. My mother actually told me no-one would want to marry me because I slept with my boyfriend!

@Sandsnake

It’s achingly try hard and really not very funny - they definitely need a better copywriter. I actually think their target market would see right through it. I drink a lot of Oatly and I’ve always quite liked the blurb on the packet and general feel of the brand. I’ll still drink it though as I like it and the feature, whilst profoundly silly, doesn’t really bother me much (certainly not enough to boycott).

I drank it for years because of dairy intolerance. The blurb was always mildly amusing, but it's gone badly downhill in recent years. Patronising twaddle. Neither witty nor clever. This is a new low. I shan't miss it.

allow me to recommend
Oato
which is made with british crops, by a british company, is packaged in reusable glass bottles and can be delivered to your doorstep by a local business. And no enragingly patronising bollocks.
I can't vouch for the taste as I haven't tried it yet but friends tell me it's great.

Are Oatly getting their copy from discarded copies of the sixth form magazine now? Eye watering ageism never gets old for the righteous does it?

Lidl and Sainsbury’s do oat milk for 60-90p a litre cheaper, and they don’t patronise me while they’re doing it, so I’ll carry on eschewing Oatly. I assume that Oatly, like Lush, don’t want my icky boomer planet wrecking money anyway.

Wasn't that in 1988 not the 90s
Yup. Well 1988-1990 really. It was a long Summer

@Gibbonsgibbonsgibbons

Any hints for non oatly “barista” versions? The Alpro barista oat one is ok but not always in stock.

Minor Figures

Oh, I like the look of Oato, stillwerise, thanks!

Anytime some company decides to lunge out of their lane and tell me that I’m too hateful to get on board with their mission, when all I want to do is buy their stuff, and it gets mentioned on here, I always find some cool new product that I want to try that actually does align with my values. And doesn’t make me want to send them to their room.

en.m.wikipedia.org/wiki/Oatly

Apparently they were cancelled in 2020- info on wiki.

More can be found if you google Oatly controversy.

Who is that ad targeted at, and is that an audience that buys print editions of newspapers in 2021? I think I'd have ridiculed it for ridiculous ageism as an Angry Teenager!

I have no idea what my parents would've thought of all this, except that my mother would have been horrified about prisons and hospital wards not remaining single-sex. Prisoner welfare was a cause very close to her heart.

She definitely knew what pronouns were, as did my grandparents.

Och, it's mildly amusing
And it doesn't actually say the parents are wrong although that may possibly be the interpretation a teenager would take

Oh yeah, great, just what the world needs more generational divisiveness. That really is quite spiteful all round. (Though I am quite happy to state my pronouns)

It is blatant woke-washing on their behalf though given that they are linked to Amazon deforestation and being bought out by Trump-financing Blackstone. I've been boycotting them (and making my own which is a piece of the proverbial and costs pennies) since then. So they can shove that up their sneery backsides.

:( Oatly is the brand of choice for vegan alternatives in our house.

We have The Times magazine version today urging Dad to get his head round his teen eating plant based products. Ironically in this house the 15 year old drinks cow milk and his 50 year old Dad is the resident house vegan.

Ihatemyseleffordoingthis What’s your recipe? :)

What a bunch of arseholes. Oat milk (of whatever brand) is utterly revolting anyway imo.

Twats

Also interested in the recipe. I stopped buying almond milk due to concerns over sustainability, moved to soya and then realised it was no better, and landed on oat as the best of the bunch. I only have it in smoothies, so don’t taste it much. Not vegan, just hate cows milk 😝

www.thegrocer.co.uk/marketing/oatlys-help-dad-ad-is-nasty-sneering-and-wrong-about-dairy/652240.article

www.veganfoodandliving.com/news/oatlys-help-dad-campaign/

This is part of a campaign of sneering at parents, including suggesting drinking milk is an addiction like alcoholism and needs to be treated as such.

@Deliriumoftheendless

en.m.wikipedia.org/wiki/Oatly

Apparently they were cancelled in 2020- info on wiki.

More can be found if you google Oatly controversy.

Shrieking about pronouns and bigots seems to be the corporate world's new greenwashing, doesn't it? Every unpleasant company is at it, in a desperate attempt to brand themselves as ethical. There must be people in advertising agencies and PR specialising in this now.

I think the author of that advert has parent issues that need sorting out, the ‘C’ answer to the last question seems quite specific....

Minor figures Barrista is nice btw but £££

I use cup of oats, couple of dates, maybe smidgen of salt or vanilla, depending on mood, pint of water. Soak, blend, strain through a muslin.

www.allrecipes.com/article/how-to-make-oat-milk/

I knit my own yoghurt too

@Lurleene

We have The Times magazine version today urging Dad to get his head round his teen eating plant based products. Ironically in this house the 15 year old drinks cow milk and his 50 year old Dad is the resident house vegan.

That ad was in the Scottish edition of the week end Guardian. I can't be bothered reading it because of the irritating typeface.

I'm beginning to feel a bit left out. Am I the only one here who doesn't drink oat milk? I drink soya milk* because its protein content is closer to that of cows' milk, and I'm only drinking it for the protein and added calcium.

*preferably chocolate flavour.