'Toys'r'us' never worked well in Ireland, where we pronounce the r as 'or' not 'are'.
So it sounded like a choice - Toys? or us?
The chain went bust. Serves them right😁
I heard a lovely example of words taking on a life of their own:
the inner-city Dublin accent has 'yiz' for you-plural. It's 'youse' in other parts of Dublin, and 'ye' in rural Ireland.
The other day I heard someone saying 'Mind yizzer feet', (mind your feet) inventing a possessive out of 'yiz'.
In the rural accent, they'd say 'Yeer' from 'ye'
It has its own internal logic