IW may be optimistic that this may lead to more TV invitations or speaking roles on panels.
Willoughby's brand of, er, time wasting attention seeking has done very little for them lately. It's the link to J. K. Rowling that's doing it for them now.
Without Joanne, they'd still be in Twitter obscurity stamping their feet.
I'm assuming that given her identification of Willoughby as a narcissist, she will be withdrawing the supply.
In which case, any temporary profile raising will disintegrate, in my opinion. Which, I predict, will send Willoughby into the stratosphere.
I mean, there's not a lot further to go than insisting the police arrest J. K. Rowling, and failing that, change the law, and then arrest her, and when they say no just repeat it to another police force.
I mean, Willoughby could, potentially, go through every police force in the country.
And I can't say I wouldn't enjoy that.
i'm almost fascinated wondering how far Willoughby potentially could go. The lack of filter, any self restraint, or factual self perception could lead them anywhere!