Have we discussed costa yet?

[RockAndRollerskate]

It’s not going down well on Twitter

Hopefully, they've made a massive mistake. Probably as a result of being owned by an American company who don't realise how the tide has turned here.

I hope the boycotting is significant. It will also send a message to the US that disillusionment with this ideology is coming to them too.

What a dangerous unethical attitude. Great for history that she is willing to put this on the record. Wonder if Costa will continue to be grateful for her support....

Yes. It is firmly aimed at the teenage girls who go in there to drink the 'iced cooler' type drinks, not even coffee usually. They know their segment.

''Costarectomy'

(noun)

1. The sacrificing of a global corporate business to gain respect from a small elite of Western radical progressives.
2. The wilful abandoning of one's customer base, for a perceived higher cause.
3. The process of showing obeisance to an elite cultural movement.'

From a comment under the Telegraph article on Costa.

Can they not see that most women have mastectomies because of cancer, and that this has nothing to do with identity.

It should be obvious to anyone that this is crass and offensive.

Even if a mastectomy performed because of a gender dysphoria diagnosis is routine and normal (I have no idea), most people with mastectomy scars had the operation to prevent cancer, regardless of whether they would identify with their post operative body.

To suggest that the scars are something to be proud of in this way is to dictate and co-opt the experience of a rather larger group of women.

Costa should not need a boycott to understand why this is wrong.

I was surprised to see HW's tweet admitting that trans is a mental condition.
I'm trying to work out what other mental (or emotional) health conditions require invasive and permanent surgery. I'm drawing a blank.

Who is HW?

But Breast cancer is just a sex specific illness. You can't glamorise it, and you can't make women get it to monetise it.

It's unleverage-able, and therefore their marketing team couldn't care less about it.

Helen Webberley. Trans promoting doctor.

I think Costa was very ill-advised to go with this campaign. I assume, due to lack of rainbows and twee cartoons in branches, that they thought they could fly this one under their radar as only ‘yoof’ frequent certain events or use social media.

https://www.asa.org.uk/news/strict-new-rules-for-ads-for-cosmetic-interventions.html

'Children and young people are particularly vulnerable to body image pressures and negative body image perceptions are prevalent amongst those groups, which can have an impact on their self-esteem, wellbeing, mental health and behaviours. In particular, the period of adolescence has been highlighted in the evidence cited by consultation respondents as a life stage in which children and young people’s body image positivity may rapidly decline.

Children and young people’s body image perceptions and their susceptibility to pressures to change their appearance, including considering cosmetic interventions as a potential means to address those concerns, are influenced by a number of social and cultural factors. Nevertheless, the evidence shows there is potential that exposure to different forms of media including advertising, particularly those that focus on body image ‘improvements’ such as cosmetic intervention procedures, is likely to exacerbate body image dissatisfaction and negativity during vulnerable stages of their lives. '

It's been pointed out on AIBU that these guidelines are aimed at companies advertising cosmetic interventions, but I think they may be very relevant if anyoe is making a complaint to ASA.

Maybe these brands should start showing actual surgery outcomes for “top” and “bottom” surgery rather than these cutesy caricatures. Stop this shit in its tracks.

Errr

Bud lite.

When people start shooting beverage
and
political pundit are using localised brand market share loss to speculate on swing voting patterns for the highest political office.
🤷

HW, bit of a self own. She's really going to drink that expensive, tepid crap that Costa sells.

@canofsoup Im so sorry to hear about what you have been through

Sarah Ditum on Times Radio

twitter.com/TimesRadio/status/1686357230717722624?s=20

The style of branding on their twitter is the same (?) artist. Why should a seller of coffee glamorise elective double mastectomies? It’s in poor taste.

The Spectator's take on Lloyd Russell-Moyle's being interviewed by Julia Hartley-Brewer on this:

Watch: Labour MP flounders on Costa mastectomy ad | The Spectator

I'm fast running out of companies I will continue to support at this rate

The photo on the right is horrifying. The girl doesn’t look more than 13 or 14, so she must have had a double mastectomy before her breasts had stopped growing.

WTH were the adults responsible for her well-being thinking of? Never mind the surgeon who cut her breasts off 😥

Fucking hell, what a dangerous wanker. He thinks it's 'ridiculous' for someone, presumably with body dysmorphia, to want their healthy leg cut off, but It's fiiine to suggest to young girls they cut their breasts off because it will make them boys??

This is where ideology meets reality and it gets switched around so fast as to make you dizzy.

The idea that there is such a being as 'someone who is trans'. And therefore we should accommodate them. Represent them. Include them. A La Robin White on LBC today. Who banged on about how wonderful it was to see themself represented in the past. As if a young girl wanting a double mastectomy has got any fucking thing in common with Robin white!

Instead of the reality of someone who believes in an ideology that means they have been born into the wrong body and therefore need parts of their body removed.

Often, when backed into a corner, these people will hide behind the concept of a diagnosis of gender dysphoria. And say wouldn't you want them to have some kind of treatment to make them feel better?

They never get asked the question why have they got gender dysphoria? Where has it come from? What is it based on?

Because the truth is these girls are being sold the lie that firstly they are in the wrong body, and secondly, that it can be changed.

No they're not, and no it fucking can't.

Maybe Moley can do a version with a cutesy cartoon of this character with massive arm scars (also self harm scars as are often seen) and their - ummm ‘new appendage’ on show…

I can’t watch that wanker with his spittle-flecked beard and his face tomato red with fury that anyone dares disagree with him.