Apparently middle-aged women ‘hold key to winning the next election’.

[MmePoppySeedDefage]

https://www.thetimes.co.uk/article/400763a6-18f6-11ee-8434-240b5ab9f9b1?shareToken=2738fe2529f30cbb2a569d3b44a75d6bb_

That link give a disappointingly small amount of information

Very true! I hope it is still happening. Hopefully there will be more information soon.