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Feminism: Sex and gender discussions

Feminism: chat

Original poster

Apparently middle-aged women ‘hold key to winning the next election’.

152 replies

MmePoppySeedDefage · 03/07/2023 06:22

https://www.thetimes.co.uk/article/400763a6-18f6-11ee-8434-240b5ab9f9b1?shareToken=2738fe2529f30cbb2a569d3b44a75d6bb_

OP posts:
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5
Longtimeloiterer · 03/07/2023 18:37

Oh god.....a collective bunch of chocolate teapots.

Floisme · 03/07/2023 18:37

callingeveryone · 03/07/2023 18:33

The take a breakers is made up bullshit. No one in marketing is using this term. It is just not relevant.

And what about the letter in the Guardian from a Labour supporter that I linked up thread, the one that oozes contempt for the very women whose votes Labour are going to need? Are we to discount that too?

Tanith · 03/07/2023 18:38

Oh, the naive trusting of those who believe that, just because a quote is from a "Labour Source", it comes from the Labour party!

Are you always so gullible?

Kevinscousin · 03/07/2023 18:39

Didn't mean to put it in bold sorry

callingeveryone · 03/07/2023 18:41

@Floisme A letter from a member of the public that is misogynistic? Well I am surprised!
Misogyny is very common in society. Plenty of Conservative party supporters are also misogynistic.

mizu · 03/07/2023 18:41

Almost farcical. Reading the article I was thinking is this actually a real piece?!!

WhereYouLeftIt · 03/07/2023 18:42

Tanith · 03/07/2023 18:38

Oh, the naive trusting of those who believe that, just because a quote is from a "Labour Source", it comes from the Labour party!

Are you always so gullible?

You're certainly patronising enough Tanith. Which of these political parties do you work for, then?

callingeveryone · 03/07/2023 18:42

Hint: If an article claims something and claims a "source" it is probably made up by a journalist.

Floisme · 03/07/2023 18:42

I think Tanith, that if you're hoping to reassure us that the parties many of us have supported all our live don't view us with disdain, then maybe it's best not to call us 'gullible'.

Floisme · 03/07/2023 18:45

callingeveryone · 03/07/2023 18:41

@Floisme A letter from a member of the public that is misogynistic? Well I am surprised!
Misogyny is very common in society. Plenty of Conservative party supporters are also misogynistic.

So basically you have nothing else to say to me other than, 'It's a lie, and even if it's not a lie, the Tories do it too.'
Righto.

BernardBlacksMolluscs · 03/07/2023 18:50

People are so blinded by their political allegiances aren’t they?

I am in both the WI and the National Trust. I did used to read Take A Break as a student. Like a pp I won fuck all though

if this means I’m about to be repeatedly doorstepped by the Lib Dems they’re going to very much regret it

callingeveryone · 03/07/2023 18:53

@Floisme some basic fact checking tells you that marketing firms do not refer to take a break readers.
Take a break used to be quite influential and was key in getting the trans narrative accepted by many women with its previous many stories of teenagers "trapped in the wrong body".
If it was still so influential (it is not) then it would be a far better target for the conservatives with stories about trans rapists and similar.

Marketing groups are far more complex than this article says. It breaks people down into groups based on income, housing, education, interests, family structure, demographics. They never fit any one person exactly, but give a broad idea of how to target people with a particular concern.

So for example, you may decide to target parents with a young child struggling a bit with money, but just about managing, to talk to them about childcare. The marketeers tell you which publications, radio stations etc they are most likely to read or listen to or which social media they are most likely to use. You can then target adverts at them, You won't get everyone, but the aim is to appeal to as many of that group as possible with as few adverts.

I am not involved in any political party. I always vote centrist which is why I will vote for Keir Starmer. But I do use marketing groups in the company I work for, as does any company of any size.

Ourladycheesusedatum · 03/07/2023 18:58

callingeveryone · 03/07/2023 18:36

@FKATondelayo which is why this article is made up rubbish. I sue marketing groups as part of my work. I know this article is untrue.

Then we need those parties to come out and say its bullshit. They dont really think of cunty type women like that.

Until that happens,I'll continue to believe the article.

dimorphism · 03/07/2023 19:00

callingeveryone · 03/07/2023 18:53

@Floisme some basic fact checking tells you that marketing firms do not refer to take a break readers.
Take a break used to be quite influential and was key in getting the trans narrative accepted by many women with its previous many stories of teenagers "trapped in the wrong body".
If it was still so influential (it is not) then it would be a far better target for the conservatives with stories about trans rapists and similar.

Marketing groups are far more complex than this article says. It breaks people down into groups based on income, housing, education, interests, family structure, demographics. They never fit any one person exactly, but give a broad idea of how to target people with a particular concern.

So for example, you may decide to target parents with a young child struggling a bit with money, but just about managing, to talk to them about childcare. The marketeers tell you which publications, radio stations etc they are most likely to read or listen to or which social media they are most likely to use. You can then target adverts at them, You won't get everyone, but the aim is to appeal to as many of that group as possible with as few adverts.

I am not involved in any political party. I always vote centrist which is why I will vote for Keir Starmer. But I do use marketing groups in the company I work for, as does any company of any size.

One of the big problems with the way in which gender ideology has been pushed and the institutional capture is that hardly anyone will admit to being GC, even if they are, so marketing research will be very limited.

I know so many secretly GC people - women and men - and they wouldn't come out and say women and girls' sex based rights are the most important thing to them because they don't want the inevitable pile on / to be at risk of losing their job.

And I wonder if marketing research ever asks about child safeguarding as a key issue? Doubt it. The questions being asked are often biased which then gives data of limited use.

Floisme · 03/07/2023 19:01

callingeveryone · 03/07/2023 18:53

@Floisme some basic fact checking tells you that marketing firms do not refer to take a break readers.
Take a break used to be quite influential and was key in getting the trans narrative accepted by many women with its previous many stories of teenagers "trapped in the wrong body".
If it was still so influential (it is not) then it would be a far better target for the conservatives with stories about trans rapists and similar.

Marketing groups are far more complex than this article says. It breaks people down into groups based on income, housing, education, interests, family structure, demographics. They never fit any one person exactly, but give a broad idea of how to target people with a particular concern.

So for example, you may decide to target parents with a young child struggling a bit with money, but just about managing, to talk to them about childcare. The marketeers tell you which publications, radio stations etc they are most likely to read or listen to or which social media they are most likely to use. You can then target adverts at them, You won't get everyone, but the aim is to appeal to as many of that group as possible with as few adverts.

I am not involved in any political party. I always vote centrist which is why I will vote for Keir Starmer. But I do use marketing groups in the company I work for, as does any company of any size.

You appear not to have seen my last post so here it is again:
So basically you have nothing else to say to me other than, 'It's a lie, and even if it's not a lie, the Tories do it too.'
Righto.

callingeveryone · 03/07/2023 19:02

Not true. There has just been an extremely well-attended civil service employee network set up for women.

callingeveryone · 03/07/2023 19:05

@Floisme Why are you referring to me as saying the Conservatives do it too when our exchange was about a member of the public who wrote a letter??
Members of the public can write some strange and wonderful letters.

Hepwo · 03/07/2023 19:09

https://morningstaronline.co.uk/article/b/labour-togethers-handy-stevenage-woman

The Morning Star on the Labour people behind Stevenage Woman.

IncomingTraffic · 03/07/2023 19:10

These kind of political party voter personas are just so insulting. They always are.

Floisme · 03/07/2023 19:18

callingeveryone · 03/07/2023 19:05

@Floisme Why are you referring to me as saying the Conservatives do it too when our exchange was about a member of the public who wrote a letter??
Members of the public can write some strange and wonderful letters.

Because of your response to me when I raised it. Here it is again:

A letter from a member of the public that is misogynistic? Well I am surprised!
Misogyny is very common in society. Plenty of Conservative party supporters are also misogynistic.

Yes I did read that as 'The Conservatives do it too' laced with a dash of patronising sarcasm.
Given that I have talked in some of my previous posts about how distressed I am at feeling I cannot bring myself to vote Labour any more, I was pretty unimpressed.
But OK, fair enough, if you didn't mean it to come across like that, maybe you could explain what you were trying to say?

Hepwo · 03/07/2023 19:24

https://labourtogether.uk/report/red-shift

There is a downloadable report on the segments

I'm guessing that the take a break quip is about the disillusioned suburbans who are not politically engaged and this is what the millionaire, private school, report sponsors think they read!

Just my take (a break).

Red Shift

Britain’s campaigning think tank.

https://labourtogether.uk/report/red-shift

Booklover40 · 03/07/2023 19:31

I thought that article was going to be about self ID but not even a mention…unless there was near the end, I don’t know - I was cringing so bad reading it that when I got to “Stevenage Woman” I couldn’t finish. What patronising twaddle.

SwordToFlamethrower · 03/07/2023 19:33

Did Posie Parker start her political party yet?

Hepwo · 03/07/2023 19:37

From what I can find on lib dems their two targets are documented as the Surrey shufflers and older Tories, presumably the older Tories are the National trusters referred to.

The segments in themselves are okay in the full descriptions but they should know not to put these reductive shorthand labels on them when journalists ask questions!

It's easy to find politicians talking about the segments so I can well believe that patronising spin came out of someone's mouth! Despite callingeveryone calling everyone a liar or the article "made up rubbish".