Innocent Drinks proudly sharing content today from the "legends" at er, Mermaids

[Fenlandia]

Purveyors of overpriced fruit pulp, Innocent, have been tweeting today some advice for being more inclusive. Seems like the internet is broken at Innocent HQ as no-one seems to have spotted why Mermaids have been in the news just this weekend (never mind over the last few months, and the ongoing investigation by the Charity Commission). Don't brand managers ever check if a partner might be a bit detrimental to their own reputation?

https://twitter.com/innocent/status/1663489437668462593

Fill your gender identity bingo cards with tweets about deadnaming, misgendering and mixed-sex toilets. Why a drinks brand feels the need to shout this at Twitter users is beyond me.

It's only been up for an hour or so and you can imagine how it's going down on Twitter!

I think they're as busy hiding replies on that as they were on the original.

Archived.

Found this in the hidden replies 🤣

This just adds to my conspiracy theory that this is about tanking the US economy more than it is about the minor % of people who support the trans agenda.

It’s crazy to think these massive companies that never cared about anyone would suddenly start caring.

Apparently these types of PR clangers dont have massive impacts on sales though, I was reading an article last night about the bud light thing, which I hadnt heard of until this thread

Ratners would beg to differ Im sure.

Reverse ferret! Reverse ferret! This is not a drill!

(Also, CP fans, I am in play.)

They say no such thing as bad publicity. I think at the time it may put people off the brand but later down the line, they forget but now many more people are aware of the brand.

Thanks! I love Cabin Pressure - great cast, but sadly Bendy Cucumber is too busy these days to make any more episodes.

Found it! 🍋

Can I hide it anywhere on MN? <evil grin>

Well, thanks to the wonders of the internet, I've now heard of Cabin Pressure and also know what it is.

And they got ratioed all over again. Idiots

No reply to my email @innocent Other than ‘we’ll get back to you’ generic. Hopefully they will not repeat.

I haven’t bought innocent for ages now. I’ve even forgotten why - I assume it was something like this. Don’t miss their over sweet, over priced juice.

Enjoy! In the words of Arthur, it's brilliant.

Or, in the actual words of Arthur, myself would like to take this opportunity to say I hope that yourself finds this as entertaining as myself did

Just mind out for the bassoonists, they can be a bit jumpy.

Like @SinnerBoy I would like to thank Innocent for their tweet which led to this thread and has now introduced me to Cabin Pressure 😎

Have many on this thread contacted them to say how appalling this is? My dc love these smoothies even though they are loaded with sugar & insanely expensive.. Delighted with an excuse to boycott Innocent smoothies.. Time for supermarket brands or DIY...

I have, and a couple of others on here said they have too. I suspect many more have, but haven't posted about it.

The Innocent 'Get in Touch' email again, if anybody else wants to:

[email protected]

I'm going to send an email now. Will also send private messages via their social media. Tried ringing their Irish office but the phoneline is "busy".
My sister just informed me Tesco smoothies are very similar to innocent & much cheaper.
They made need to rebrand their name. This company is anything but "Innocent" if they are championing Mermaids ffs...

"'We’re always looking for ways to be more inclusive, so, we asked Mermaids to teach us what’s okay to say".

I blame the internet for this messed up logic. We have arrived at a point where a gigantic swathe of the population (those that call themselves progressive/liberal and very likely think of themselves as oh so good people) go along with and even rejoice in having some random authority dictate what can and can't be said.

This is totally not like 1000 years ago when that authority was called the Church.

@MrGHardy correction.. The "legends" at Mermaids! It's absolute nonsense. Hope Innocent smoothies are heading in the direction of bud lite.. Someone in Innocent obviously didn't do much research before championing Innocence.. Didn't think of their target audience or were they going straight for the kids🤔

Christianity claimed to be representing God's desire for the world.

What can the LGBT groups appeal to exactly? They can appeal to "inclusivity" and "diversity" I guess, but they can hardly say they have an infallible knowledge of where inclusivity is a good or bad idea.

It's true because all the other left-wing organisations think the same way?

One of the constant joys of MN is how often posters find an excuse to post Cabin Pressure content.

Absolutely! 🍋

Is it not a win that Innocent smoothies deleted their tweet 🤣 the comments were going against their values so why not block the comments & stand by your original tweet Innocent!
So much for their "values", couldn't handle the backlash so quickly deleted all evidence, loads of screenshots on social media so the damage was done. Bet Mermaids are rightly pissed off that Innocent smoothies ditched them so quickly at the first sign of negativity.. Innocent very quick to try & distance themselves. Wonder who was the brains behind this pr disaster & if they are still employed?!

I saw pride flags(including the colours for trans) at B&Q today. Boycott them too>

You should boycott them too, Merlin - B&Q, but where's the T?!