Innocent Drinks proudly sharing content today from the "legends" at er, Mermaids

[Fenlandia]

Purveyors of overpriced fruit pulp, Innocent, have been tweeting today some advice for being more inclusive. Seems like the internet is broken at Innocent HQ as no-one seems to have spotted why Mermaids have been in the news just this weekend (never mind over the last few months, and the ongoing investigation by the Charity Commission). Don't brand managers ever check if a partner might be a bit detrimental to their own reputation?

https://twitter.com/innocent/status/1663489437668462593

Fill your gender identity bingo cards with tweets about deadnaming, misgendering and mixed-sex toilets. Why a drinks brand feels the need to shout this at Twitter users is beyond me.

It's only been up for an hour or so and you can imagine how it's going down on Twitter!

It's like the banks and their long tweets on pronouns and 'we believe in being inclusive' isn't it? listen, bank, I want you to look after my money and make it available to me. I'm not interested in your opinions on anything else, thanks.

I’m just PMSL at IDAHOBIT

WTH? 😂

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hahahaaa aweee, so innocent, right. this is what they aimed at , all these years selling these smoothies - meaning smoochies

I stopped buying Innocent a few years ago after this incident:

https://www.dailymail.co.uk/news/article-9215845/Innocent-stand-against-discrimination-apologise-following-blogger-upset-trans-people.html

Sorry for the DM link, that's the only one I could find.

Innocent have lost the plot completely, but that ratio is a sight to behold. How long until the back paddle?

Ah shit my kids love Innocent smoothies. Still, they're overpriced and it'll be good for them not to have so much sugar. Off the list of things I'll buy they go.

That'll make the weekly shop a bit cheaper too.

I control the 100% of the finances spent on food and drink in our household.

Yiu have to admire the way they work on protecting everyone from discrimination by, er, discriminating against someone. And why do they write as if the're talking to five year olds?

I’m also PMSL at the title of the article: “Innocent apologise for following blogger who upset trans people”. Dear God. Just stick to pulping fruit.

I haven't seen Innocent smoothies in my supermarket for a while. Perhaps they needed to boost sales?

Also, I agree with previous posters that even a nanosecond's due diligence would've brought them up short.

What's the betting we're going to get, we're sorry, an intern had unauthorised use of our account.

Altho, if they don't do it soon, they're going to look complicit as hell.

Among the many, many questions raised by that Tweet - why are they talking about an awareness day that actually happened a fortnight ago?

I mean I'm assuming that a core demographic for them is middle aged mums who know what biology is and buy their kids smoothie drinks.

Surely discriminating against GC mummies is a real shooting yourself in the foot moment? Not to mention, illegal.

I'm pissed off I continued buying their overpriced sugary drinks for so long before realising how misogynistic they are.

“This made some people on Twitter quite cross” 😂

I’m starting to think this is all designed to destroy the US economy. How could any company possibly think this is a good idea after what is happening to Bud Light?

Target and Kohls are(were?) powerhouses here.

I care about our rights as women and absolutely hate indoctrination, but trust me, women’s lives won’t get better if these companies all fail.

Going off piste there, that tone reminds me of this.

Idiots

(Not Douglas of course 😄)

Also I do not believe the people making these decisions give a shit about any group of human beings.

Dear God. Just stick to pulping fruit.

But if you're pulping fruit while not belatedly supporting a special day that you blatantly forgot about and got told off for forgetting, then presumably you can get in the bin with the other WrongThinkers.

REPENT MOTHERFUCKERS!!!

One of the constant joys of MN is how often posters find an excuse to post Cabin Pressure content.
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Why is it always about the bloody TQI+?

"You're/It's/That's so fucking gay" is still the throwaway insult du jour at schools up and down the country and must be x1000 more commonplace than deadnaming etc. Why not talk about that?

Thanks for posting, it was very enjoyable to read that link

Always glad to find other CP fans!

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Now now, friend, we all know yellow cabs don’t count, Douglas and Martin were very clear on that
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Embarrassing but not surprising. Innocent's whole SM presence is cutesy, jokey, "do better" type stuff. They won't reverse ferret any time soon.