I'm putting this one in the "neoliberal hypercapitalist" file, along with Mulvaney. The Guardian is about to go in there, too.
But this is in one way good to see because it's an absolute textbook case of real, damaging cultural appropriation. While the presentation draws on traditional "feminine" stereotypes, a woman could never, ever even get away with this kind of look in our society, let alone be celebrated for it and capitalise on it. She'd be shamed, sidelined, plagued by whispers about her deteriorating mental health/disgraceful aging, and finally dropped and ignored except for some mean sniggers. And, of course, she wouldn't have the automatic option of morphing into Eddie mode "boy mode" when she needed to be taken seriously.