I think it does underline yet again how bad a decision it is for companies whose market is pretty much exclusively with middle-aged women (of whom I count myself one!) to dabble in the political fad pet causes of young employees and interns.
If your business model relies pretty much exclusively on selling to women aged 35-70, then you need to be looking sharpish at what that market wants out of your products first and foremost (snag tights, modibodi, etc., I’m looking at you too).