@PlayYouLikeAShark @EmbarrassingAdmissions
Aargh can't quote a quote!
I'd suspect the complaint never made it to the correct inbox!
Civil servants working in marketing/press, are employed to explain government policy. A "celebrity" can help to reach a particular demographic, so at the start of a plan, research would have identified those who were unaware of a policy or not complying, and a campaign built around reaching them.
This doesn't always mean using a celeb, I once managed a campaign to communicate a key policy to a section of the community, which involved info delivered outside mainstream media, think beer mats, takeaway cartons...
Using a celeb you'd normally identify someone who'd appeal to the target audience, research them, get a shortlist, approach agents etc then get the campaign approved at ministerial level.
However, there is another group of civil servants who are able to be politically motivated, the Special Advisor.
They are in a position to influence and push a party political line, so suggesting a celebrity of the "correct" political leanings could be something they'd do...
I would have expected Janey's social media to have been looked at, so personally I think a decision was made to ignore "problem tweets" in favour of reaching the campaign objectives...