I'm trying to figure out the logistics of this. So please bear with me.
Posters on this thread have asked why products aimed at men aren't removing the word men from those products. Citing examples such as razors, shaving cream, etc.
Shaving is something that both men and women do, so to produce and market shaving products specifically towards men or women doesn't exclude anyone. A woman can buy a razor marketed towards women. A man can buy a razor marketed towards men. Transwomen and transmen can do exactly the same. So there is no need to be inclusive in such products.
Same with Shaving creams.
Period products (towels/pads/tampons) however are a product that is specific to feminine biology. Labelling those as women's products is correct (for they are), but that label will trigger those biological women who identify as men (transmen). Or trigger those who identify as non-binary.
Women menstruate. Women need products to help them deal with menstruation. Because women need these products, they simply have to buy them. So while labels on such products may annoy, incite, anger some/many/most women, those women still have to buy them. Some women may choose to boycott a particular brand, but no woman can choose to boycott the product.
So marketing people, in trying to be "inclusive", may recognise that by relabelling these products, they will lose some custom, but will never lose all custom. Ergo, the product, even the brand, remains profitable.
Some posters here have posed the scenario of instead of labelling men as men, instead label men as "people who ejaculate". That doesn't work on products such as razors, or shaving cream etc, as those products have nothing to do with ejaculation. Whereas tampons and pads however are specifically to do with menstruation.
The most obvious product that could be re-marketed to refer to men as ejaculators are condoms. But looking at the packaging of condoms, the word "men" isn't actually used on the vast majority of them.
Now, all of the above is written from the perspective of trying to figure out what goes on in the minds of the people who brand their products. And I have to say, honestly, that if this IS what goes on in such minds, then it is a load of word soup garbage.
The intent, to me at least, is to word a product and brand it with the intent on trying not to trigger those who are most likely to be triggered, and ergo those who are most likely to kick up a storm, which itself will create unwanted negative publicity.
And trans people are a triggered group. That's not to say that trans people don't have legitimate concerns. Trans people do. Trans people are a minority and have struggles and concerns that are valid and need addressing and dealing with.
But not at the expense of any other group. Not at the expense of women. Not at the expense of men. Not at the expense of ethnicity. Expense of age. Expense of class. The moment anyone has to deal with their own concerns by encroaching on the concerns of others, is the moment that it will all eventually come crumbling down.