I honestly don't think, as a person whiter than chalk, I feel even slightly comfortable telling a black person they are being too goady in their criticism of systemic racism.
I agree that activism and corporate advertising are going to be oil and water when it comes down to the wire, but I think I would always respect the person who came down on the side of activism over toeing the corporate line.
And anyway, MBs point in the most recent tweet is that L'oreal are suddenly parroting the speaking about privilege spiel because it's fashionable, having jettisoned MB for inelegantly talking about it when it was less likely to add coin to the L'oreal coffers. That's the issue - that the big corporation are now claiming their virtue points to profit, but the actual black person who said the same thing some years ago who they sacked, was too rude about it.
Nope, fuck that. I won't tell an angry woman to be nice about her experience of oppression while a big corporation makes some dollar over branding things with IWD logos, so I won't say that to a black person.
You can dismiss it as 'identity politics', but the excesses of IdPol do not mean that those who have experienced the shitty end of the stick should have to shut up about it.