Upfield (manufacturers of Flora marg, and Proactiv) don't want Mumsnet to buy their products any more

[Barracker]

They've made the decision to 'no longer work with Mumsnet' because they want to 'treat everyone equally' because of their 'values'.

By this I'm sure they mean any woman who uses this site should definitely NOT buy their products. That would be an unpleasant association between mumsnet and their values that would be too much to bear.

Here is a helpful list of their products that they don't want in any way associated with Mumsnet:

Country rock
Flora
Rama
BlueBand
Lätta
Flora Proactiv
Becel
I can't believe it's not butter

Please don't sully their brands with any association from you, you horrid mumsnetters. Your money is tainted with unacceptable values.

'trans fats for trans people'

"Flora, it's a spreadable substance."

DH, who is interesting in politics and follows all sorts of blogs says some academic has just announced he is writing a book on the politicalisation of MN

Well its always been political...

... It hasn't been politicised.

I beg to differ that its the rest of the world waking up to the problems women face on the basis of their sex, rather than MN 'becoming politicised'.

Women talking about their problems isn't some revolutionary act that occurred in or around 2018.

Idiot.

twitter.com/SarahPedersen2/status/1174639719810048000?s=20

Prof. Sarah Pedersen
@SarahPedersen2
Author ‘Scottish Suffragettes & the Press’; 'The Politicization of Mumsnet' (out 2020). Women’s use of the media.

www3.rgu.ac.uk/dmstaff/pedersen-sarah/?

You sat on MrNeedmoresleep? Well done.

She's already written about Mumsnet.

Pedersen, S. (2015). 'It took a lot to admit I am male on here'. Going where few men dare to tread: men on Mumsnet. Media and the Margins, eds Thorsen et al. Palgrave-Macmillan

Peer-reviewed Journal articles

Pedersen, S. and Burnett, S. (2017). "Citizen curation" in online discussions of Donald Trump's presidency: sharing the news on Mumsnet. Digital journalism

Pedersen, S. (2016). The good, the bad and the ‘good enough’ mother on the UK parenting forum Mumsnet. Women’s Studies International Forum 59, pp. 32-38 doi:10.1016/j.wsif.2016.09.004

Lupton, D., Pedersen, S. and Thomas, G. (2016). Parenting and digital media: from the early web to contemporary digital society. Sociology Compass 10(8), 730-743.

Pedersen, S. and Lupton, D. (2016). ‘What Are You Feeling Right Now?’ The Expression and Regulation of Maternal Emotion on Mumsnet. Emotion, Space and Society doi:10.1016/j.emospa.2016.05.001

Pedersen, S. (2014). Is it Friday yet? Mothers talking about sex online. Cyberpsychology,

Pedersen, S. and Smithson, J. (2013). Mothers with attitude – how the Mumsnet parenting forum offers space for new forms of femininity to emerge online. Women’s Studies International Forum, 38, 97-106

Fekko

I hope Needmoresleep doesn't mind.

The important thing is that Mr Needmoresleep does not mind being sat on by the Wonderdog.

That bloke seems to have made a whole career out of MN. (Now off to see if he says anything sensible.)

He appears to have his own fan club now!

Blokess!

If she's writing about Mumsnet will she put the bit in it when we discuss the book she's writing? META.

She has kinda blown her cover innit?

Is she a fan though? Maybe she's this LengClag newbie?

Could be that newbie. Langly

🧐

One fat lie.

'trans fats for trans people'

As your resident chemistry pedant, I need to point out that they (or maybe the FDA) did realise some time ago that trans fats created by artificial partial hydrogenation of oils were unhealthy and reformulated to avoid them. I'm guessing that's when they started using palm oil - it's one of the few plant oils which is partially saturated and so semi solid.

Bugger! DH said no trans fats these days but I said he was wrong.

Nevertheless it's foul stuff.

Women talking about their problems isn't some revolutionary act that occurred in or around 2018.

You know how scientists keep discovering rare critters that were declared extinct, but then found quietly going about their business?

It seems women are the rare critters. We’ve always been here politicising away, whether on MN or around the village well or the throne rooms of royalty.

And then some bloke notices and declares he’s discovered the rare political human female, long considered a myth.

She spoke at the event at Edinburgh Uni with Julie Bindel

Just had a browse through the comments. Everyone is just saying "oh well Upfield's produce is disgusting anyway noone wants to buy it" and noone is questioning why they came to that decision?

I've been keeping quiet about the whole trans-thing this board has for a while now but you do all seem a little... obsessed?

Tracey, give over, you’ve been posting here at least as long as I have!

I am so shocked that women interested in Feminism and women's rights post obsessively on the Feminism and women's rights board on MN. What can this mean?

Flora people reject cunty people?

Cunty people reject sump oil plasticised grease masquerading as a "foodstuff".

Talk about a brand shooting itself in the foot. Is the parent company deliberately running down the Flora brand for a tax write-off, or something?

Is the parent company deliberately running down the Flora brand for a tax write-off, or something?
There has been some speculation about this because of the new ownership.