Upfield (manufacturers of Flora marg, and Proactiv) don't want Mumsnet to buy their products any more

[Barracker]

They've made the decision to 'no longer work with Mumsnet' because they want to 'treat everyone equally' because of their 'values'.

By this I'm sure they mean any woman who uses this site should definitely NOT buy their products. That would be an unpleasant association between mumsnet and their values that would be too much to bear.

Here is a helpful list of their products that they don't want in any way associated with Mumsnet:

Country rock
Flora
Rama
BlueBand
Lätta
Flora Proactiv
Becel
I can't believe it's not butter

Please don't sully their brands with any association from you, you horrid mumsnetters. Your money is tainted with unacceptable values.

This couldn't have gone better in terms of spreading awareness of this issue. I visited my elderly Aunt and Uncle tonight and even they had heard of the Mumsnet boycott of Flora now it had broken in the Telegraph site. I brought them up to speed on the self ID issue and they have joined the boycott. They are lifelong Flora users.
They are appalled at the implications of self ID and won't be voting for any woke party either. Another example of the Striesand effect?

Oopsie!

You sell margarine, Upfield. Nobody cares what you think about this or any other political issue, and people certainly aren't about to be asking you what they may or may not discuss.

Oh so Upfield like Human Rights.

Except for the ones for women, homosexuals and Ugandans?

Got it.

Precisely, Red. That's it in a nutshell.

Bit of an own goal, this, isn't it?

What’s the Ugandan stance on trans people though? They really ought to investigate that (should take a bout two seconds for their crack research and fact checking department).

Bit of an own goal, this, isn't it?

Yes, even when pink news post their 'Flora for all women article' it won't have much impact.

This has brought the story once again to the attention of papers. While i doubt it will dent the company in any serious way it's done a great service for awareness around silencing.

I swear at least some of it's down to marketing. Could we bring back the suffragette colours so companies have an alternative to the rainbow corporate shizzle?

Look - they have shown themselves to be petty, ridiculous, quick on the draw, gullible and hypocrites. Also there’s been so much chatter about ‘is rather... eat my own foot/go hungry/use candle wax/eat a poo... than eat flora’ that it can’t be exactly good for business.

‘There’s no such thing as bad publicity’ - try telling that to Gerald Ratner!

All this publicity also made people look at the ingredients, which I'm sure they'd rather have avoided.

So yeah, whichever company wants to show how woke they are by pissing off consumers while exposing their corporate hypocrisy and creating a big unflattering media firestorm next, have fun with that!

PS Make sure to tell the people who make most household purchases that you don't want to sell to them unless they let you decide what they can say on the internet too, that always increases sales and creates an excellent public image.

It has brought SPEM and flube to public consciousness. #feelingblessed

Simon Lokodo, Minister for Ethics and Integrity, is known by Ugandan LGBT activists as "the country's main homophobe", has suggested that rape is more morally acceptable than consensual sex between people of the same sex, has accompanied violent police raids on LGBT events and actively suppresses freedom of speech and of assembly for LGBT people

Rape better than homosexual sex... Much love for women in Uganda...

And

According to a poll carried out by ILGA, attitudes towards LGBT people had significantly changed by 2017: 49% of Ugandans agreed that gay, lesbian and bisexual people should enjoy the same rights as straight people, while 41% disagreed. Additionally, 56% agreed that they should be protected from workplace discrimination. 54% of Ugandans, however, said that people who are in same-sex relationships should be charged as criminals, while 34% disagreed. As for transgender people, 60% agreed that they should have the same rights, 62% believed they should be protected from employment discrimination and 53% believed they should be allowed to change their legal gender

Additionally, according to that same poll, a third of Ugandans would try to "change" a neighbour's sexual orientation if they discovered he/she was gay.

I think Uganda is close to 'trans away the gay' territory tbh from the look of that polling...

Why IS Flora having a go at women in the UK?

Flora identifies as Vegan

And I would never have known it was masquerading as something it isn't had this absolute PR disaster not unfolded.

It's a greasy pole, Upfield.

I should get a job in marketing really. I mean look, its got a pun and everything.

Does it even decompose?

Yes, but the tub will break down before the contents, the "spread" (It's not legally allowed to call itself margarine) goes through several mutations (My term, inaccurate but funny) before disintegrating.

Objection! I don't think anyone is happier after eating Flora.

Looking at Upfield's management team:

Jeanette Fielding

Chief Corporate Affairs & Communications Officer

Jeanette joined Upfield after twenty years at some of the world’s largest consumer products and healthcare companies. She has reputation for building corporate reputation, managing reputational risks, building stakeholder relationships, and developing strategy and policies for the most critical issues facing business. She has served in senior leadership roles covering global public affairs and policy, corporate communication, and issues management for companies including Bayer, Mars and Pfizer.

I bet Jeanette's had better days....

How about

"Flora, the Vaseline you can spread on toast."

Inebriati Reckon you should pitch that to Philedelphia for ££££'s.

"It's better than dry bread, kind of, if you hate life and also yourself."

A floor wax and a dessert topping.
If you get that reference you are officially old as dirt.

Happy to never buy rip off, environmentally shit products ever again manufactured by anti-lesbian, anti-female, homophobic misogynists. Ummmmm, spreads said no-one ever.

100% of the ingredients come from natural origins

Just like Frankenstin's monster.