I've been trying to find an article that I read about written communication and how it works. Unfortunately, google is not forthcoming.
But it was something along the lines of how you phrase sentences.
And it was about male violence, actually.
Something like instead of saying a woman was hit, you say a man hit a woman.
A woman was raped today in the suburbs of Clarktown.
Or
A rapist attacked a woman today in the suburbs of Clarktown.
The subtle, subliminal effect of changing the emphasis, and therefore who is controlling the situation, was fascinating. And very telling.
This poster, whilst not perhaps immediately obvious, gives you a certain narrative.
And that narrative has to change.