What would reduce rape is to make absolutely certain that all men know what constitutes rape, and that prosecution is likely. And if convicted, an incredibly severe punishment is forthcoming.
Let's face it, if you castrated every man who was convicted of rape, the statistics would go down (not a suggestion, just an illustration).
The language used in this poster, and the focus being on the victim, is not addressing the crime or the person doing it.
It won't affect the statistics at all. It's pointless. And what's the endgame? Curfew? Chastity belts? Chaperones? Where any risk assessed, perfectly normal behaviour is viewed as a come on?
So yes, it is telling women that there is a price to pay for being normal.
Women know to take precautions, they always do. It doesn't alter the statistics.
It's the police's job to do that. Amd the way to do that is to tackle the perpetrators, not the fucking victims.
But of course, you just know, beyond a shadow of a doubt, that if you actually named the problem - men and male violence - you would get NAMALTED up the wazoo.
If you put posters up addressing men, every man who looked at them would want to complain.
And the first people standing in line to do it will be a misogynistic police force who think that women should pay the price for being women.