You know it’s the ideology behind the slogan, not the slogan itself, that it is used by groups of people who want to identify themselves with an ideology that excludes a vulnerable group in society. Let’s not act the cunt here.
ideology
noun
1.
a system of ideas and ideals, especially one which forms the basis of economic or political theory and policy.
definition
noun
1.
a statement of the exact meaning of a word, especially in a dictionary.
for context, September 2018 Sky interview with Dr Adrian Harrop who campaigned for the removal of the poster with the dictionary definition of 'woman' & Kellie-Jay Keen-Minshull (Posie Parker) of 'Standing For Women' who commissioned the billboard
website:
www.standingforwomen.com/