If anyone from Ocado is reading, they might like to note the articles in the Sunday Times and The Mail on Sunday about Stephanie Hayden, one of the group of activists who claims to have convinced Primesight to take down the poster giving a dictionary definition of woman.
Stephanie didn't need the dictionary definition of women to know to go after Graham Linehan's wife when HE posted information pertaining to the multiple identities of Stephanie and their business dealings.
woman disobeys the cult, go after her
man disobeys the cult, go after the closest woman.
And the aim is not to distress her, but to take her down completely.