If, as was suggested on a previous thread, Ocoado have now done their homework and changed the all important word from "gender" to "sex", it is strange that they cannot accept the dictionary definition of female. Perhaps they really believe women have penises, or can't tell. A proboem given their customer base.
When the kids were little we made a deliberate decision to use our local market, which luckily had a fish stall, plus nearby baker, butcher, and cheese shop. (Tatchbrook Street in Pimlico - with free parking on a Saturday.) We bought the occassional item from the nearby supermarket and did a monthly stock up of cleaning things (and wine) from Lidl. We are in central London so wanted the kids to feel part of a community. It was a Saturday morning family activity, and though it obviously took longer than supermarket delivery, there were a lot of advantages. First the quality of the food was better with a better sense of seasons, then we almost certainly spent less (no pester power or temptation - treats were a punnet of raspberries or a croissant), plus far less plastic, and the community aspect seeing the same shopkeepers every week so a sense of belonging.
We wouold absolutely do the same again.
We probably spent about £80 a week for a family of four, and £120 on the monthly top up. And that was good quality and Central London. We visited the market in Newcastle in the summer, and fresh fruit and veg were so much cheaper.
We were both working, so cook-from-scratch menus were a bit dull: fish Saturday, Roast Sunday, then something chicken, toad in the hole, mac cheese, batched cooked ragu from the freezer, and so on, but cheap and healthy, and both kids went on to cook from scratch at University. We would absolutely do the same again.
Now the kids are at University and we have a bit more disposable income, and not needing to do a weekly shop, we are tempted to get rid of the car (again super expensive, and largely unnesscary in Central London) and have nice food delivered. We know several people who have done this, and it is a pattern Ocado will be familiar with.
But no! If Ocado don't value women, I assume they don't value empty nesters either. (And one of the biggest impacts of Self-ID could be on vulnerable elderly people needing personal care.) Plus with the proliferation of Little Waitroses etc, it is easy to pick up items as and when we need them. More expensive, but there is a counter saving in reducing food waste.