Interesting comments under The Times article on this the hiring of MB.
A poster "Mr Mildy Annoyed" says:
"Presumably, they are gambling on the youth and women's vote to fill in the gaps left by the working man vote"
and gets 57 "likes". Seems some people are still not getting the message!
The first response is from a woman saying, er NO! This is not going to get the woman's vote, with 90 likes and then various other people pointing out that Mr Mildly Annoyed seems to have missed the point a little.