Dove transgender ad #realmoms are men!

[Usui101]

Start the rant:

DO NOT TELL ME THIS ADVERT IS GOING TO RUN IN THE UK??????

(sorry for shouting - angry)

It probably will if there is no-one to say why it is offensive to mothers, suggest anyone with an issue contacts BACC xx

That's quite a decent reply, I imagine copy and pasted script, but well done to the comms team for not being rudely dismissive. Better than the BBC have managed.

I'll definitely contact them, thanks OP

Usui101 that's pretty much word for word what I got.

I find the whole advert really appropriating - the PP who used the verb cuckooing is right, my problem isn't with a man wanting to be a mother per se, it's with the focus on the man as a "mother" to the exclusion of the actual mother.

Also, at the risk of reading way too much into it, I think the length of "real mom"'s hair suggests they decided to transition during their partner's pregnancy.

I'd be interested to know how Dove 'found' Shea. Actually, I'd be pretty interested to know how they found all of them.