Dove transgender ad #realmoms are men!

[Usui101]

Start the rant:

[GahBuggerit]

DO NOT TELL ME THIS ADVERT IS GOING TO RUN IN THE UK??????

(sorry for shouting - angry)

[Usui101]

It probably will if there is no-one to say why it is offensive to mothers, suggest anyone with an issue contacts BACC xx

[venusinscorpio]

That's quite a decent reply, I imagine copy and pasted script, but well done to the comms team for not being rudely dismissive. Better than the BBC have managed.

[GahBuggerit]

I'll definitely contact them, thanks OP

[RogueBiscuit]

Usui101 that's pretty much word for word what I got.

[OneFlewOverTheDodosNest]

I find the whole advert really appropriating - the PP who used the verb cuckooing is right, my problem isn't with a man wanting to be a mother per se, it's with the focus on the man as a "mother" to the exclusion of the actual mother.

Also, at the risk of reading way too much into it, I think the length of "real mom"'s hair suggests they decided to transition during their partner's pregnancy.

[WhereYouLeftIt]

I'd be interested to know how Dove 'found' Shea. Actually, I'd be pretty interested to know how they found all of them.