Dove transgender ad #realmoms are men!

[Usui101]

Start the rant:

This makes me so furious. My daughter's father now lives as a "woman", (that's why we split up). If he asked my daughter to start calling him "mum" or if he passed himself off as her mother, I think the rage might very well kill me.

Bloody hell TinselAngel, you're the third woman this week on these threads whose husband is now trans.

to you.

Dove's "real women" campaigns have always been rubbish. I don't think I've ever bought any of their products because of that campaign.

Basically they re- marketed existing products such as anti- perspirant and body lotion which were readily available in non- gendered form anyway . I know you can buy perfumed "women's anti- perspirant (but why one would want a cheap synthetic perfume escapes me) but there are shelves of generic neutral antiperspirants.

As for body lotion- the same applies. They invent this market for "real women" to sell products which already existed for people. It's more dishonest and cynical than the companies selling sparkly pink girly stuff.

Yy lass! I use dove because it agrees with my faffy skin, nothing to do with stupid "real woman" advertising. DH and my kids use the same, are they real women too? 🙄

😮 Datun, and 💐for tinsel

I've got to say, I do love Dove, but I'm not buying it anymore now. I'm not buying anything from any companies that use transwomen to sell products that are targetted at women.

The transgender woman's partner clearly doesn't have an issue, nor I imagine does she see herself as a walking womb.

The advert is incredibly diverse in terms of Mothers - biological and otherwise - it features.

If it doesn't bother the biological mother why rant about it or boycott the brand? Surely It's inconsequential to them when they are hoping to reach a wider market?

It's funny how long cosmetic companies have spent promoting the idea that men and women have different skin with different needs. Is this an admission that it's not actually the case at all?

The advert is incredibly diverse in terms of Mothers - biological and otherwise - it features

So what? Do we really need an ad campaign to tell us mothers come in all sorts of different types? There are loads of products which do exactly the same as Dove products. Dove has for years used a cynical and manipulative marketing usp to distinguish its products from theirs.

To answer MrsDustyBusty's question.

Unilever launched a men's toiletries range in 2010, branded "Dove Men + Care"

But people on here aren't lambasting the company for marketing generic products as being "for women" they are admitting using said products and now wanting to boycott because of one advert.

Advertising is designed to try and establish a brand identity. They clearly want to be seen as for women of all ages, shapes, sizes, cultures and sexualities. They've added trans to the list.

Seems bizarre to me that people have previously bought into it and are now going to boycott because of the trans thing.

duxb it's not just about the people in the commercial. We are consumers, we have a right to spend our money how and where we want, and to express our opinions re their advertising campaigns.

The difference is that all the other mothers are women. A transwoman is not a 'RealMom'

Sorry , just missed your previous comment.
They've added trans to the list.
That is why I'm not buying Dove products any more. I do not consider a transwoman to be a woman. Women can indeed come in all different size, shapes, colours, sexuality, etc. Just not with different chromosomes. I'm not going to be told that a transwoman is a mother or endorse that.

But can't you see what nonsense it is, duxb? A complete range of toiletries for men (because their skin is different and the women's wouldn't be appropriate, is the presumed logic), but if the man says he's a woman he then takes on all aspects of what that entails; including his very epidermis magically changing texture?

No, Floggingmolly, you mis-understand. His epidermis doesn't change because it has always been a woman's epidermis, because he was wrongly assigned a male gender at birth but has always been a woman.

Of course.

...incredibly diverse in terms of mothers - biological or otherwise
. The man who provided the sperm is not a mother; biologically or otherwise.

What joker is trying to remove the logic from biologic al ?

duxb advertising is designed to try and establish a brand identity - in order to sell more of their product and hence make more profit. The only purpose of a company is to make a profit. How it achieves it varies, but profit is the sole purpose. Some might do it by cutting costs, by positioning themselves as luxury/desirable, by promoting their operations as local/global/ethical/green/fashionable - whatever they judge will increase their profits. They are amoral (as opposed to immoral).

Dove have calculated that this advert will increase sales. They are extremely unlikely to give a stuff about any 'issue' they use in advertising, except for how it impacts sales.

Product boycotts have a long history. Nestle is probably best known, because people disapproved of their pushing formulae feeding in countries where breastfeeding was predominant and clean water (used to make up the formulae) was a bit hit or miss.

Consumers are well within their rights to take their custom and their money elsewhere if a company pisses them off. Dove have calculated they won't. Time will tell.

Ah. Except the female epidermis doesn't usually extend to cover a penis, so I'm still confused. What brand of soap should he use down there do you think? Do non biological mothers need to span both ranges? That'll be an even better money spinner for them.

Maybe the clever chemists at Dove are at this very moment formulating a soap for precisely that skinundrum.

skinundrum.

I prefer Dove to Sure deodorant (they both make one that is high strength). I'm now going to have to boycott Dove but isn't it made by some huge conglomerate? Not sure I could boycott all products associated with the Dove brand IYSWIM

Think Dove is made by Unilever. I'm going to write to them.

Ah shit well that's nigh on impossible then

Is this really made by Dove? It looks slightly parodyish- especially when the woman goes into a bad break dance.

Otherwise I agree with what's said if it is actually by Dove. It is always women who are displaced.