I just want to say that my ire towards H&M for exploiting their children on social media, extends to all the parents who do this.
All parents who are mining their children's childhoods for content, using their children to build a brand and to promote themselves.
I think there should be widespread condemnation and shame heaped on these people.
And I find the doing it but hiding their face crowd the most offensive because they pretend they are protecting their children whilst at the same time continuing to exploit them. It's false virtue signalling while you continue to be a shit selfish parent.
I actually find those who just post the kids without the pretense of shielding them at least most honest in what they're doing. They are declaring: yes this is our kids lives and we think it's fine to share it with the world.
They are wrong, it's not fine it's dark exploitation of your own children.
But at least it's clear what they are doing.