I have not really been paying much attention to H&M's grifters getaway to Australia. Here in the USA, Tax Day is April 15th so all focus was on that. Iran has also dominated the airwaves interspersed with Congressman Swalwell's sex scandals (California Dem who was lining up to run for Governor. For context, Cali's GDP of $4.2 trillion puts it at 5th in the world on a standalone basis so it is a pretty big deal to govern).
Megxit was always going to have 2 phases of about 5 years each followed by the final phase of irrelevance. The first 5 years was the crash and burn at the top tier of politics (Obamas gone, Bidens gone, Dem party leadership staying away, alienating Republicans) and companies (loss-making at Spotify, Penguin and Netflix).
The next 5 years is the gradual downhill slide as they look to royal cosplay, smaller events and basic merching such as the Girls Weekend (Fyre Festival vibes) while they increasingly compete with the next generation of Royals as seen at Easter. The relentless cosplay in Australia has backfired...there is more negativity. Sadly A&L are the next generation B&E without the benefit of decades of family event appearances (Easter/Christmas/Trooping balcony/Garden parties/Ascot, etc.) but with the baggage of Mr. Mischief and "Ooops I forgot I shared info with Omid for Finding Freedom" as parents.
IMHO, when George hits 18, H&M enter the final phase of irrelevance to youth chasing print/social media. In between Charlotte and whoever George and Louis bring into the firm, rounded out by the Phillips/Tindall/Edinburgh, it will be game-over for H&M. And as their position collapses, the sharks will circle and some of the people who were allegedly bullied by H&M may come back for vengeance.