I've just realised that when the Netflix/Meghan spiel in the run-up to this launch mentioned "re-imagining the genre" of lifestyle/cookery shows (whatever the exact language was), THIS is what they meant. This is the first time product placement is being blatantly and so prettily wrapped up to tie in with product sales, with the (any?) money being in the sales. To this end, Meghan is like the models you see draped over car bonnets at trade shows: she's the eye-candy helping to shift product. Netflix have already dropped $100m on them, why not use her this way to try to recoup some of that?
I don't think they have it quite right yet, as there is no product for sale on the day of the launch. But it's Netflix's first attempt, a joint venture with Meghan Markle so of course it won't go smoothly. But by jove, I think I have it!