When I've looked at Ms Instagram I've noticed that the people following her who I follow (they show you this) are all influencers. Suggesting it's a bit of a pyramid marketing thing going on.
I'm not sure if that's a good thing or a bad thing?
On the one hand it suggests not many real people are interested in her content.
On the other hand it suggests there may be a ready and waiting support marketing structure to kick in?
Although I'd imagine other influencers would want to know how popular or successful she is going to be before boosting her content or products?
They don't want to alienate their own base.
For reference these are fashion lifestyle type influencers aimed at middle aged women.
They'd piss me off if they started boosting MM.