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The royal family

As Ever

1000 replies

Chuchoter · 18/02/2025 08:07

Meghan has renamed her luxury lifestyle brand 'As Ever'.

'As Ever essentially means as it's always been, and if you've followed me since 2014 with The Tig, you know I've always loved cooking and crafting and gardening — this is what I do,' she said. '

As Ever
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23
DuchessDissasster · 18/02/2025 20:14

NotaRealHousewife · 18/02/2025 19:27

What's with "the cat is out of the bag"? Was anyone waiting with bated breath for her to change the name?

Yes all this crap about people waiting excitedly ? There's a saying " your nose it too near your own arse " 😂

DuchessDissasster · 18/02/2025 20:16

IcedPurple · 18/02/2025 19:12

Not sure if there's any point in trying to keep the discussion on topic, given the rehashing of decades old arguments, but I had to laugh at this, from another board.

"As Ever sounds like a name Kotex would use to market incontinence underpants. Or, like, a perimenopausal vitamin supplement."

Omg 😂😂😂it is !

DuchessDissasster · 18/02/2025 20:18

wooliegloves · 18/02/2025 19:11

@PigglyWigglyOhYeah I am confused now. I would class camping out all night to wave, cheer & bow for a stranger simply because they are in a position of power as forelock-tugging.

I'm not sure if you are British - are you? You surely know that these people are the randoms 😂 they feature in the odd spots in magazines and tv segments. 😂😂😂

DuchessDissasster · 18/02/2025 20:22

@FromThePrismOfJammyTodger
"
Well I don't know about you, but I certainly can't perform a striptease whilst cooking a burger on a BBQ. I'd end up in A&E with second degree burns all over my chest."

Meghan doesn't need to worry about that but back then I'm not sure if it was implants of a Wonder Bra.

JADS · 18/02/2025 20:25

I'm wondering how all this Whatever nonsense fits in with the moved release date of With Love, Meghan. The trailer did a lot of focusing in on kitchen items that could be merched. It seemed quite deliberate, so why isn't Meghan's website ready to go?

Singingseals · 18/02/2025 20:32

Quite a step down from a trailblazing feminist philanthropist is it not? As ever, or perhaps “back to square one”.

DuchessDissasster · 18/02/2025 20:36

She could have gone for Space Jam .

GrouchyKiwi · 18/02/2025 20:37

I have a photo of toddler DD1 (I think about 15 months old) where she had just discovered that she could put her arms behind her like Meghan is in the photo with Lili. She walked around the house like that for a couple of days. It was so cute, so every time I see Meghan's photo on the news articles about As Ever (nope, that was very nearly As If, thanks Cher) I have a wee giggle.

DuchessDissasster · 18/02/2025 20:43

She's covered a hell of a lot of stuff in her application for "goods by others " to sell. It's a tricky one as originals are sold in limited quantities due to the nature of the process. She's just being a middleman really isn't she? There's limited profit in that. I'm not easily impressed if at all by brand names and certainly would not pay more for a yoga mat because it was advertised by Meghan or anyone famous to be honest.

LunaNorth · 18/02/2025 20:53

Blooming heck, I just got the video to work. My toes actually curled. She’s 43, fgs. She has an amazing platform, wealth, connections…and the most she can think to do with it is flog jam?

I’m embarrassed for her. I know women who’ve made a serious difference, starting with comparatively fuck all.

BunnyLake · 18/02/2025 20:56

DuchessDissasster · 18/02/2025 20:43

She's covered a hell of a lot of stuff in her application for "goods by others " to sell. It's a tricky one as originals are sold in limited quantities due to the nature of the process. She's just being a middleman really isn't she? There's limited profit in that. I'm not easily impressed if at all by brand names and certainly would not pay more for a yoga mat because it was advertised by Meghan or anyone famous to be honest.

It’s called drop shipping isn’t it?

BunnyLake · 18/02/2025 20:57

DuchessDissasster · 18/02/2025 20:36

She could have gone for Space Jam .

Or Toe Jam.

Thedom · 18/02/2025 21:00

The clothing brand whose name she 'stole', don't appear to be too enamoured with their newfound fame, they posted this message to their Instagram messages.

For all our As Ever customers and fans. Please tag any of your social posts featuring @asevernyc with #asever and #asevernyc to help prevent their work from being buried in the current media storm. Small, independent brands, as ever: Spread the word!”

wooliegloves · 18/02/2025 21:11

@DuchessDissasster where are you from?

wooliegloves · 18/02/2025 21:15

Why do you think I am not British? it feels a bit racist to be questioning where I am from...

DuchessDissasster · 18/02/2025 21:16

wooliegloves · 18/02/2025 21:11

@DuchessDissasster where are you from?

The UK

DuchessDissasster · 18/02/2025 21:19

wooliegloves · 18/02/2025 21:15

Why do you think I am not British? it feels a bit racist to be questioning where I am from...

What an odd comment. Asking which country you come from doesn't tell you anything about someone's race .

Atlusvue · 18/02/2025 21:19

wooliegloves · 18/02/2025 21:15

Why do you think I am not British? it feels a bit racist to be questioning where I am from...

You’re confusing racism with xenophobia…..neither which is true in this case.

LunaNorth · 18/02/2025 21:20

All this aside, is everyone clear at this point that jam is her jam?

Wouldn’t want anyone to think she prefers crab paste.

BunnyLake · 18/02/2025 21:22

LunaNorth · 18/02/2025 21:20

All this aside, is everyone clear at this point that jam is her jam?

Wouldn’t want anyone to think she prefers crab paste.

Perhaps she carries jam sandwiches under her hat.

IsoldeWagner · 18/02/2025 21:23

DuchessDissasster · 18/02/2025 21:16

The UK

Don't tell him, Pike!

IAmATorturedPoet · 18/02/2025 21:26

IsoldeWagner · 18/02/2025 21:23

Don't tell him, Pike!

Grin
BigWillyLittleTodger · 18/02/2025 21:27

Gosh I’ve come back from a lovely evening out and what a treat! loads of word salad posts from a load of new posters, so strange they’ve all arrived at once, has there been a bugle call from afar? 🤔

AsEverAFlop · 18/02/2025 21:28

NotaRealHousewife · 18/02/2025 19:27

What's with "the cat is out of the bag"? Was anyone waiting with bated breath for her to change the name?

Someone found her As Ever trademark and posted it on TwittX or whatever it’s called these days. I think that was the reason for the rushed big reveal.

wooliegloves · 18/02/2025 21:30

Asking which country you come from doesn't tell you anything about someone's race .

Why does it matter what country I am from?

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