It’s been well over 2 years since Meghan told The Cut that she was coming back to instagram, and then coming up to a year since American Riviera Orchard was launched, so it is not a huge surprise I imagine.
I wonder what she’s gong to do with it, though? Given it’s branded as just Meghan I imagine it’s nothing to do with the Archewell Foundation, Archewell production, or the seemingly defunct Archewell Audio. It seems unlikely we’ll be seeing her children on it, given the stance they’ve taken to date about not showing them in public. So will it be The Tig part II (lots of photos of her fabulous holidays and things she’s allegedly cooked?Artfully curated table settings?). Or will she be merching a lot of Khaite, Johanna Ortiz and Heidi Merrick dresses?
I can’t imagine she’ll be able to have comments open on her posts either (they are closed on this one) given what she’s said publicly about staying away from social media for her own wellbeing, and her concerns about how it becomes a platform for catty and cruel misogyny. She wouldn’t want to find herself providing any kind of platform for that.
Will be interesting to see what she does!