Agree with that @Mirabai , Kate disappearing for a few months to recover would've been fine. There would've been speculation online but with a couple of bland thank you she's doing fines from William it wouldn't have hit the mainstream.
Not being more precise than "personal matters" when William skipped the memorial piqued interest. I sort of admire them for being honest but saying he had a vomiting bug would've been easier.
And then the photo is what really blew it up, so bloody stupid, and calls their integrity into question.
Terrible PR but then maybe it's not their PR advisers calling the shots.