Wouldn’t smiling and saying nothing negative about the RF be the best foundation for long term success?
We must say nothing negative about the royal family, must we? For they can do no wrong. And have the media in their pockets. If anyone dares to air a grievance they are "negative and bitter" and must be shut down.
The RF really are the empire's new clothes. Just smile and wave blandly, while hiding your secrets, and the public will lap it up, that's how to build a global brand, isn't it.